The following lists in-game national advertisers during Sunday's Super Bowl broadcast on Fox (THE DAILY):
| 1ST QTR ADVERTISERS | #/LENGTH
OF SPOT(S) | AGENCY |
| Anheuser-Busch | 2 30-,1 45-second | ^ |
| Apple Computers | 1 60-second | TBWA Chiat/Day |
| Pepsi-Cola | 2 30-second | BBDO Worldwide |
| Universal Studios | 1 30-second | in-house |
| Victoria's Secret | 1 30-second | N/A |
| Volvo Truck | 1 30-second | Carmichael Lynch |
|
| 2ND QTR ADVERTISERS | #/LENGTH
OF SPOT(S) | AGENCY |
| AT&T | 1 60-second | Foote, Cone & Beld. |
| Anheuser-Busch | 1 60-, 1 30-second | ^ |
| American Honda | 1 30-second | Rubin Postaer Assoc. |
| First Union | 1 60-second | Publicis & Hal Riney |
| Frito-Lay | 2 30-second | BBDO Worldwide |
| GM (Cadillac) | 1 30-second | Berlin, Cameron/Pts |
| M&M/Mars | 2 15-second | BBDO Worldwide |
| Mail Boxes Etc. | 1 30-second | Kenneth C. Smith |
| MasterCard | 1 30-second | McCann-Erickson |
| Monster.com | 1 30-second | Mullen |
| NFL | 1 60-second | in-house (NFLP) |
| Philips Elec. | 1 30-second | Havas Advertising^ |
| Progressive Insur. | 1 60-second | Arnell Group |
| 7-UP | 1 30-second | Young & Rubicam |
| Visa USA | 2 30-second | BBDO Worldwide |
|
| 3RD QTR ADVERTISERS | #/LENGTH
OF SPOT(S) | AGENCY |
| Anheuser-Busch | 2 30-second | ^ |
| AmEx | 1 60-second | Ogilvy & Mather |
| FedEx | 1 30-second | BBDO Worldwide |
| The Hartford | 1 30-second | Arnold Comm. |
| Hotjobs.com | 1 30-second | McCann-Erickson |
| Just For Feet | 1 30-second | Saatchi & Saatchi |
| Land Rover | 1 30-second | Grace & Rothschild |
| MGM | N/A | N/A |
| Mitsubishi | N/A | N/A |
| Titan Sports (WWF) | 1 30-second | in-house |
| Universal Studios | 1-60 second | in-house |
|
| 4TH QTR ADVERTISERS | #/LENGTH
OF SPOT(S) | AGENCY |
| Anheuser-Busch | 2 30-second | ^ |
| Blockbuster | 1 30-second | Doner |
| First Union | 1 60-second | Publicis & Hal Riney |
| GM (Oldsmobile) | 1 60-second | Leo Burnett |
| Monster.Com | 1 30-second | Mullen |
| Yellow Pages | 1 30-second | Martin Agency |
NOTES: New Line Cinema and Warner Brothers have not disclosed in which quarters their ads will air. The first Universal Studios spot will tout "The Mummy" and their second will tout both "Life" and "Ed TV." ^ = A-B's spots are produced by multiple agencies. Havas is parent of Messner Vetere Berger McNamee Schmetterer/Euro RSCG.
