Menu
Franchises

AROUND THE HORN: MARINERS NEGOTIATE; RANGERS TEST NEW SLOGAN

          As the Mariners await their July move to Safeco Field
     with "increased revenues that could put the team in the
     black for the first time in the '90s," they are set to begin
     talks with CF Ken Griffey Jr. and SS Alex Rodriguez on
     contract extensions -- "a bidding process that could ensure
     the team never breaks even," according to Larry LaRue of the
     Tacoma NEWS-TRIBUNE.  Mariners Minority Owner John Ellis,
     who said he is "chasing a moving target" with salaries:
     "We've managed to develop a fan support and loyalty, and
     produce a stadium -- all of which should produce a stronger
     revenue base.  If our revenues increase, if the target keeps
     moving and you have to lose money to be competitive,
     something is haywire with the system. ... It's a system that
     has to change."  With the 15th highest payroll in MLB, the
     team lost nearly $2M last year (NEWS-TRIBUNE, 1/27).  LaRue
     also wrote that the Mariners must be "creative beyond the
     dollars" in the player signings, and that Griffey owning
     part of the team has been mentioned.  Mariners President
     Chuck Armstrong called the scenario "complicated," but not
     "impossible."  One team exec: "The problem with that is that
     Junior and Alex know better than to own something that
     continually loses money" (Tacoma NEWS-TRIBUNE, 1/27).
          MLB NOTES: In Dallas, Richard Alm writes on the
     Rangers' new advertising slogan, "The Texas Rangers: Your
     Friendly Neighborhood Team."  Rangers VP/Marketing Charlie
     Seraphin said the team would start running ads next week. 
     Two TV spots have been shot, one featuring manager Johnny
     Oates and the other featuring 1B Rafael Palmeiro (DALLAS
     MORNING NEWS, 1/29).  Also in Dallas, Ken Daley examines
     MLB's economic disparity under the header, "Money Market:
     Small-Budget Baseball Teams Are Out Of Their League" (DALLAS
     MORNING NEWS, 1/29)....In Oakland, prospective A's buyer
     Andy Dolich said the comments of his partner, Joe Morgan,
     that he wasn't interested in buying the team for $120M
     "weren't out of line at all with the group's collective
     thinking."  Dolich, who feels a deal can still occur: "There
     are two major hurdles that we're basically discussing
     amongst our group.  The first is the purchase price of the
     club, as it relates to markets around the country. 
     Secondly, there is discussion and concern in regard to the
     economic structure in baseball" (OAKLAND TRIBUNE, 1/28).

SBJ Morning Buzzcast: May 13, 2024

Upfront week and sports is grabbing more of the pie; Why the WNBA going to Toronto is important; San Diego continues to be a baseball town

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1999/01/29/Franchises/AROUND-THE-HORN-MARINERS-NEGOTIATE-RANGERS-TEST-NEW-SLOGAN.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1999/01/29/Franchises/AROUND-THE-HORN-MARINERS-NEGOTIATE-RANGERS-TEST-NEW-SLOGAN.aspx

CLOSE