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OH CULLIGAN MAN, YOU HAD QUITE AN IMPACT ON SAN DIEGO!
Published January 28, 1999
The Culligan Holiday Bowl on December 30 in San Diego accounted for a "record" $26.5M boost to the local economy, according to a report by CA-based Marketing Information Masters and cited by the SAN DIEGO UNION-TRIBUNE. The report showed that spending linked to the game between the Univ. of AZ and the Univ. of NE "was the highest in the 21- year history of the bowl, far surpassing" the previous record of $15.5M in '97. The analysis was commissioned by the Holiday Bowl. The game set records in attendance (63,354) and TV ratings (4.6 million households). Marketing Information reported that 37,500 people came to San Diego for the game, utilizing 25,900 "hotel room nights." The game "generated $768,874 for the city" from stadium rent and from other revenue and taxes (S.D. UNION-TRIBUNE, 1/27).