The Web is "covering Super Bowl parties, offering
innumerable games and promoting a carnival atmosphere that
belies the intensity of the biggest sports event of the
year," according to David Sweet of the WALL STREET JOURNAL.
Broadcast.com, which is covering the game for the fourth
straight year, will cover much of the party atmosphere in
Miami. Broadcast.com co-Founder Mark Cuban: "We said, 'We
want to know how people are having fun.' The tailgate
parties, all the crazy things that people do. It's all
unedited, that's the best part." Sweet called Broadcast.com
"party central," as users can listen to the parties of agent
Leigh Steinberg and the NFL Players Ball. On Superbowl.com,
users can hear live audio from the Super Bowl press box
(WALL STREET JOURNAL, 1/26). Broadcast.com will have live
gameday coverage, including the stadium public address
announcer and pre- and post-game conferences (THE DAILY).
GOING GLOBAL: In Toronto, Chris Zelkovich previews
Global's use of PVI's virtual ad technology during its Super
Bowl broadcast. The game will feature virtual promos
"hanging from the goalpost uprights" and "virtual" cards in
the stands promoting Global programs (TORONTO STAR, 1/27).
BOWL NOTES: FSN's Keith Olbermann reported last night
that the Falcons coaching staff has "prohibited players from
talking to the media in their hotel rooms" ("FSN," 1/26).
...Fox's Pat Summerall took offense to Rudy Martzke's
critique of his performance during the NFC Championship
Game. Martzke claimed Summerall made several mistakes, to
which Summerall said, "I had one mistake. ... When you start
affecting my livelihood, that's wrong." Asked if he would
wear glasses during a game, Summerall said his eyes are
fine. Fox Sports President David Hill backed his announcer:
"Summerall will be back. We love him" (USA TODAY, 1/27).
