LET'S CALL THIS BASSCAR? COMPETITIVE FISHING LURES SPONSORS

          In next month's Walmart-FLW fishing tournament run by
     Operation Bass, ten boats will feature colors of "non-
     traditional outdoor-sports sponsors" like Fujifilm, Land O
     Lakes and Timex, according to USA TODAY's J. Taylor Buckley,
     who calls the boats the "floating cousins to NASCAR's
     legendary speeding billboards."  Other companies supporting
     the event include Citgo, Coleman camping gear, Ever-Start
     batteries, AT&T, Black & Decker, Uniroyal and Eveready.
     Operation Bass Chair Irwin Jacobs "won't disclose" how much
     the sponsors are paying.  Competitors wearing the sponsors'
     colors will receive $1,000.  Jacobs: "Now we have some of
     the sizzle we need to get people to look at competitive
     fishing as entertainment" (USA TODAY, 1/26).