BLAZERS SEEK NEW AD AGENCY AS TEAM PREPARES FOR RE-ENTRY

          The Blazers are "parting ways" with Portland-based
     Borders, Perrin & Norrander after the ad agency "asked out
     of the relationship because of clashes over creative content
     of the ads as well as how to produce them," according to
     Jeff Manning of the Portland OREGONIAN.  The move comes a
     few days before Borders was to start filming spots for a new
     Blazers ad campaign and marks the second time in six months
     that the team has dropped an ad agency due to "creative and
     style differences."  Blazers Senior VP/Marketing Operations
     Harry Hutt said the end of the lockout and the shortened
     season have put the team in "a state of organized chaos." 
     Hutt: "Our world just started washing in on us with this
     lockout.  At some point, we just had to say hey, let's just
     be friends and walk away."  The team will move all their
     advertising to Post-Up Productions, their in-house
     production company (Portland OREGONIAN, 1/21).