SBD/19/Sports Media

NFL GETS THE THING THAT MAKES THE WORLD WIDE WEB GO ROUND

          MA-based ThingWorld.com is joining with the NFL to
     "deploy its digital collectibles technology on all on-line
     venues of the league and its teams," according to Gregg
     Krupa of the BOSTON GLOBE.  The relationship allows the NFL 
     to "create protected interactive content" that can be
     downloaded by computer users.  The two companies will
     "comanufacture and comarket" NFL branded materials,
     including interactive games and icons.  The league, which is
     expected to use the on-line service to sell collectibles,
     currently sells less than 1% of its projected $3B annual
     license-product market on-line.  Deal details are expected
     to be announced today (BOSTON GLOBE, 1/19).
          MORE WEB INVESTMENTS: The SPORTSBUSINESS JOURNAL's John
     Rofe reports that Pistons Owner William Davidson and two
     other individuals invested a total of $5M into CA-based
     Praja Inc., which produces interactive highlight videos and
     stat package for NCAA Div. I football team Web sites.  Praja
     hopes to use the "infusion" to expand into the NFL, MLB, NBA
     or MLS (SPORTSBUSINESS JOURNAL, 1/18 issue).  

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