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NFL GETS THE THING THAT MAKES THE WORLD WIDE WEB GO ROUND
Published January 19, 1999
MA-based ThingWorld.com is joining with the NFL to "deploy its digital collectibles technology on all on-line venues of the league and its teams," according to Gregg Krupa of the BOSTON GLOBE. The relationship allows the NFL to "create protected interactive content" that can be downloaded by computer users. The two companies will "comanufacture and comarket" NFL branded materials, including interactive games and icons. The league, which is expected to use the on-line service to sell collectibles, currently sells less than 1% of its projected $3B annual license-product market on-line. Deal details are expected to be announced today (BOSTON GLOBE, 1/19). MORE WEB INVESTMENTS: The SPORTSBUSINESS JOURNAL's John Rofe reports that Pistons Owner William Davidson and two other individuals invested a total of $5M into CA-based Praja Inc., which produces interactive highlight videos and stat package for NCAA Div. I football team Web sites. Praja hopes to use the "infusion" to expand into the NFL, MLB, NBA or MLS (SPORTSBUSINESS JOURNAL, 1/18 issue).