LeBron Praised For Role In Apatow's "Trainwreck" Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Going Off The Grid What I Like With ESPN's Michelle Beadle Felix Hernandez, Jerry Dipoto List Homes Executive Transactions Nike's Phil Knight Stepping Down In '16 Daytona Int'l Speedway Holding Flag Exchange Xfinity Series Audience Lower On Fox Sports
Published January 19, 1999
Former NASCAR VP/Strategic Marketing STEVE SCHIFFMAN was named Exec VP/Marketing for The Weather Channel. ALEX GOMEZ was named Dir of Promotions for Foot Locker World Wide N.Y. Gomez held a similar position with Fox Sports (Terry Lefton, BRANDWEEK, 1/18 issue)....Alpha One Marketing Group Founder and President DICK GARN was named President of Event Central, a new computer information technology division of MI-based GM EventWorks. Garn was also named Exec VP of Kaleidoscope Sports & Entertainment. Replacing Garn in MI is STEVE NORBUT, who was named VP of Kaleidoscope Sports and Exec VP of GM EventWorks, a division of Kaleidoscope (GM EventWorks)....Former Women's Sports & Fitness EIC DAGNY SCOTT was named editor of Women Outside, a brand extension of Outside magazine (MEDIAWEEK, 1/18 issue).