Published January 19, 1999
Former NASCAR VP/Strategic Marketing STEVE SCHIFFMAN was named Exec VP/Marketing for The Weather Channel. ALEX GOMEZ was named Dir of Promotions for Foot Locker World Wide N.Y. Gomez held a similar position with Fox Sports (Terry Lefton, BRANDWEEK, 1/18 issue)....Alpha One Marketing Group Founder and President DICK GARN was named President of Event Central, a new computer information technology division of MI-based GM EventWorks. Garn was also named Exec VP of Kaleidoscope Sports & Entertainment. Replacing Garn in MI is STEVE NORBUT, who was named VP of Kaleidoscope Sports and Exec VP of GM EventWorks, a division of Kaleidoscope (GM EventWorks)....Former Women's Sports & Fitness EIC DAGNY SCOTT was named editor of Women Outside, a brand extension of Outside magazine (MEDIAWEEK, 1/18 issue).