Super Bowl Names In The News Super Bowl Parties Light Up For Weekend Pitino Relists Miami-Area Mansion For $29.5M Weekend Plans: Lagardère Sports' Kern Egan Executive Transactions Names In The News Super Bowl Names In The News Super Bowl Parties Underway In Bay Area Beanpot Alums Discuss Favorite Moments Executive Transactions
Published January 19, 1999
Former NASCAR VP/Strategic Marketing STEVE SCHIFFMAN was named Exec VP/Marketing for The Weather Channel. ALEX GOMEZ was named Dir of Promotions for Foot Locker World Wide N.Y. Gomez held a similar position with Fox Sports (Terry Lefton, BRANDWEEK, 1/18 issue)....Alpha One Marketing Group Founder and President DICK GARN was named President of Event Central, a new computer information technology division of MI-based GM EventWorks. Garn was also named Exec VP of Kaleidoscope Sports & Entertainment. Replacing Garn in MI is STEVE NORBUT, who was named VP of Kaleidoscope Sports and Exec VP of GM EventWorks, a division of Kaleidoscope (GM EventWorks)....Former Women's Sports & Fitness EIC DAGNY SCOTT was named editor of Women Outside, a brand extension of Outside magazine (MEDIAWEEK, 1/18 issue).