ND-UT Put College Football On Sunday Night ABC ESPN's McEnroe Halts Working With Raonic Does Westbrook Take Jab At Durant In New Ad? Mets Shift Promotional Philosophy Kendrick To Blame For D-backs' Struggles? Warriors Switch Flagship Station To KGMZ Lazarus Says Rio A Financial Success For NBC McIlroy Not Rushing Equipment Decision Nike Unveils Latest "Unlimited" Commercial Sources: A's Fisher Tours Potential Ballpark Site
SBD/19/Sponsorships Advertising Marketing
SOCIAL-MIKE? COULD MJ BECOME MORE ACTIVE IN RETIREMENT?
Published January 19, 1999
NEWSWEEK's cover-story features Michael Jordan under the header, "The Michael Jordan We Never Knew." Samuels & Leland report that Jordan "plans to launch a music label later this year" with the brother of Nike Marketing Dir Fred Whitfield, and "he's talking about" making another film. Nike Dir of the Jordan Brand Erin Patton said that Jordan "will probably become more active" in social causes (NEWSWEEK, 1/18 issue). Jeff Ballinger, head of Press For A Change, a workers' rights group, said Jordan should fulfill his intention to visit Nike-contracted factories in Asia: "With the NBA lockout, he kind of got off the hook because his own career was up in the air. He's got plenty of time now" (N.Y. DAILY NEWS, 1/18). In N.Y., Ira Berkow suggests Jordan become more socially active: "If [Jordan] isn't playing basketball, he should have enough time to read up on issues. And there are a few people in the world who might have the influence Jordan does" (N.Y. TIMES, 1/17). MJ IN 2000: In Baltimore, Andy Knobel wrote that a Draft Michael Jordan for President Web site, paid for by "MJ2000," would be "among the best pieces of parody going on the Internet. Except it's serious" (Baltimore SUN, 1/17). JORDAN TEAMS ON A'S SALE? In Chicago, Fred Mitchell wrote that the "latest Michael Jordan rumor has him joining forces" with ESPN/NBC MLB analyst Joe Morgan in possibly "purchasing" the A's and Warriors (CHICAGO TRIBUNE, 1/18). ...In N.Y., Adam Buckman wrote that the 60-second Nike ad which pays tribute to Jordan was "completed months ago as rumors persisted" that he would retire. Buckman called the spot a "work of commercial art" (N.Y. POST, 1/18)....REUTERS reported that news of Jordan's retirement "was splashed across the front page of China's top newspapers and sparked a scramble" for Jordan merchandise (REUTERS, 1/15)....The N.Y. TIMES reported that sales of Jordan merchandise at Michael Jordan's Steakhouse in N.Y. "tripled," to about $4,000 a day from $1,400, after the announcement (N.Y. TIMES, 1/17)....In N.Y., Michiko Kakutani reviews David Halberstam's "Playing For Keeps: Michael Jordan and the World He Made." Kakutani: "Much of the volume is a compendium of compelling but familiar stories fleshed out with new reporting -- the volume is animated by the author's own passion for the game" (N.Y. TIMES, 1/19).