Crew Signs First Stadium Naming-Rights Deal Drew Sheinman Joining IMG Licensing WME/IMG Close Deal For Icon Sports Management Emanuel's WME-IMG Move Profiled In Vanity Fair Florida Gov.: Astros, Nats Heading To WPB MLB In Trademark Dispute Over Teams' "W" Perry Enamors With Super Bowl Halftime Show Pernetti Leaving NYC FC For IMG College Pepsi Going All In On Super Bowl WTA's Tseng Headed Back To IMG
Upcoming Conferences and Events
SBD/19/Sponsorships Advertising Marketing
Published January 19, 1999
In Columbus, Dan Crawford reports that PepsiCo's pouring rights deal to the Columbus Crew's new 22,500-seat stadium is a five-year deal worth "at least" $1-2M for the team, with the potential to reach the "mid-seven figures or higher" (BUSINESS FIRST, 1/15 issue)....UCLA QB Cade McNown has signed with IMG, as IMG President of Football Tom Condon will handle McNown's contract negotiations (IMG)....Tiger Woods' caddie, Mike "Fluff" Cowan, filmed a promo spot for the World Golf Hall of Fame in Florida on Monday (FL TIMES- UNION, 1/18)....In Boston, Fee & Raposa wrote that the Celtics are teaming with adidas to develop a "larger-than- life" high-tech mural of F Antoine Walker to go on a wall along the Mass Pike (BOSTON HERALD, 1/18).