MASN Works To Balance Orioles, Nationals Nats, Astros Submit Plans For Spring Training Home PepsiCo Swoops In For Five-Year NBA Deal Mets Ticket Sales Brisk For Harvey's Return Is Nationals Getting ASG A Shot To Orioles? Nats To Celebrate 10 Years In DC This Season Pepsi Signs Serena Williams, Usain Bolt Celtics Try To Draw Fans Without Upsetting Tradition Crew Signs First Stadium Naming-Rights Deal Drew Sheinman Joining IMG Licensing
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Published January 19, 1999
In Columbus, Dan Crawford reports that PepsiCo's pouring rights deal to the Columbus Crew's new 22,500-seat stadium is a five-year deal worth "at least" $1-2M for the team, with the potential to reach the "mid-seven figures or higher" (BUSINESS FIRST, 1/15 issue)....UCLA QB Cade McNown has signed with IMG, as IMG President of Football Tom Condon will handle McNown's contract negotiations (IMG)....Tiger Woods' caddie, Mike "Fluff" Cowan, filmed a promo spot for the World Golf Hall of Fame in Florida on Monday (FL TIMES- UNION, 1/18)....In Boston, Fee & Raposa wrote that the Celtics are teaming with adidas to develop a "larger-than- life" high-tech mural of F Antoine Walker to go on a wall along the Mass Pike (BOSTON HERALD, 1/18).