Manfred: Court Ruling Won't End MASN Case Nationals Welcome Star Wars Fans For Promo IMG College Falling Short Of Projections Ari Emanuel Knocks CAA's Relevance Scott Holds Ceremonial Signing for WPB Ballpark NYC FC Signs Beverage, Snacks Deal With PepsiCo WME's Acquisition Of IMG Paying Off In Tennis IMG Academy Receives $2M In Public Funding Pepsi Lands Baylor Univ. Beverage Deal Crew To Do Away With Gold Uniforms
SBD/19/Sponsorships Advertising Marketing
Published January 19, 1999
In Columbus, Dan Crawford reports that PepsiCo's pouring rights deal to the Columbus Crew's new 22,500-seat stadium is a five-year deal worth "at least" $1-2M for the team, with the potential to reach the "mid-seven figures or higher" (BUSINESS FIRST, 1/15 issue)....UCLA QB Cade McNown has signed with IMG, as IMG President of Football Tom Condon will handle McNown's contract negotiations (IMG)....Tiger Woods' caddie, Mike "Fluff" Cowan, filmed a promo spot for the World Golf Hall of Fame in Florida on Monday (FL TIMES- UNION, 1/18)....In Boston, Fee & Raposa wrote that the Celtics are teaming with adidas to develop a "larger-than- life" high-tech mural of F Antoine Walker to go on a wall along the Mass Pike (BOSTON HERALD, 1/18).