Pepsi Signs Serena Williams, Usain Bolt Celtics Try To Draw Fans Without Upsetting Tradition Crew Signs First Stadium Naming-Rights Deal Drew Sheinman Joining IMG Licensing WME/IMG Close Deal For Icon Sports Management Emanuel's WME-IMG Move Profiled In Vanity Fair Florida Gov.: Astros, Nats Heading To WPB MLB In Trademark Dispute Over Teams' "W" Perry Enamors With Super Bowl Halftime Show Pernetti Leaving NYC FC For IMG College
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Published January 19, 1999
In Columbus, Dan Crawford reports that PepsiCo's pouring rights deal to the Columbus Crew's new 22,500-seat stadium is a five-year deal worth "at least" $1-2M for the team, with the potential to reach the "mid-seven figures or higher" (BUSINESS FIRST, 1/15 issue)....UCLA QB Cade McNown has signed with IMG, as IMG President of Football Tom Condon will handle McNown's contract negotiations (IMG)....Tiger Woods' caddie, Mike "Fluff" Cowan, filmed a promo spot for the World Golf Hall of Fame in Florida on Monday (FL TIMES- UNION, 1/18)....In Boston, Fee & Raposa wrote that the Celtics are teaming with adidas to develop a "larger-than- life" high-tech mural of F Antoine Walker to go on a wall along the Mass Pike (BOSTON HERALD, 1/18).