Poll Shows Boston Sports Fans Favor Pats ELeague Execs Look Back At Debut Season UA, Harper Debut New Line Of Signature Cleats IMG, Wake Forest Extend Licensing Deal Sponsors Activate Around MLB ASG Week Celtics Praised For Signing Al Horford MASN Re-Files Bid Opposing Move Back To RSDC WME-IMG Expanding Its Chinese Business Pepsi Beginning Emoji-Based MLB Campaign IMG Reups With Univ. Of Oregon
SBD/19/Sponsorships Advertising Marketing
Published January 19, 1999
In Columbus, Dan Crawford reports that PepsiCo's pouring rights deal to the Columbus Crew's new 22,500-seat stadium is a five-year deal worth "at least" $1-2M for the team, with the potential to reach the "mid-seven figures or higher" (BUSINESS FIRST, 1/15 issue)....UCLA QB Cade McNown has signed with IMG, as IMG President of Football Tom Condon will handle McNown's contract negotiations (IMG)....Tiger Woods' caddie, Mike "Fluff" Cowan, filmed a promo spot for the World Golf Hall of Fame in Florida on Monday (FL TIMES- UNION, 1/18)....In Boston, Fee & Raposa wrote that the Celtics are teaming with adidas to develop a "larger-than- life" high-tech mural of F Antoine Walker to go on a wall along the Mass Pike (BOSTON HERALD, 1/18).