Crew Negotiated Regional TV Blackouts MLS Crew Responds To TV Deal Backlash Gordon Shoots Second Pepsi Prank Video Syracuse Deal With IMG Proving Lucrative Nationals' Move To Ft. Myers In Flux MLS Crew To Install New Videoboard At Crew Stadium Pepsi Alters Super Bowl Strategy Pepsi Unveils '14 Global Soccer Endorsers Pyne, Sutton Leaning Toward Staying At IMG IMG College-WVU Deal Off To Strong Start
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Published January 19, 1999
In Columbus, Dan Crawford reports that PepsiCo's pouring rights deal to the Columbus Crew's new 22,500-seat stadium is a five-year deal worth "at least" $1-2M for the team, with the potential to reach the "mid-seven figures or higher" (BUSINESS FIRST, 1/15 issue)....UCLA QB Cade McNown has signed with IMG, as IMG President of Football Tom Condon will handle McNown's contract negotiations (IMG)....Tiger Woods' caddie, Mike "Fluff" Cowan, filmed a promo spot for the World Golf Hall of Fame in Florida on Monday (FL TIMES- UNION, 1/18)....In Boston, Fee & Raposa wrote that the Celtics are teaming with adidas to develop a "larger-than- life" high-tech mural of F Antoine Walker to go on a wall along the Mass Pike (BOSTON HERALD, 1/18).