Bruins, Celtics Headed In Opposite Directions WME Plans To Cut $151M Out Of IMG WME Plans To Cut $151M In Costs Out Of IMG TD Garden To Get $70M Renovation Lerner: Nats' Payroll "Beyond Topped Out" Coke Goes Big With World Cup Campaign MLB, PepsiCo Announce Multiyear Extension Rondo Shines In Debut As TV Analyst New Book Reflects Upon History Of Expos Nationals Open Nearly $18M Youth Baseball Academy
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Published January 19, 1999
In Columbus, Dan Crawford reports that PepsiCo's pouring rights deal to the Columbus Crew's new 22,500-seat stadium is a five-year deal worth "at least" $1-2M for the team, with the potential to reach the "mid-seven figures or higher" (BUSINESS FIRST, 1/15 issue)....UCLA QB Cade McNown has signed with IMG, as IMG President of Football Tom Condon will handle McNown's contract negotiations (IMG)....Tiger Woods' caddie, Mike "Fluff" Cowan, filmed a promo spot for the World Golf Hall of Fame in Florida on Monday (FL TIMES- UNION, 1/18)....In Boston, Fee & Raposa wrote that the Celtics are teaming with adidas to develop a "larger-than- life" high-tech mural of F Antoine Walker to go on a wall along the Mass Pike (BOSTON HERALD, 1/18).