UA, Harper Debut New Line Of Signature Cleats IMG, Wake Forest Extend Licensing Deal Sponsors Activate Around MLB ASG Week Celtics Praised For Signing Al Horford MASN Re-Files Bid Opposing Move Back To RSDC WME-IMG Expanding Its Chinese Business Pepsi Beginning Emoji-Based MLB Campaign IMG Reups With Univ. Of Oregon MASN Fires Back At MLB In Latest Letter MLB To Bring MASN Back To Committee
SBD/19/Sponsorships Advertising Marketing
Published January 19, 1999
In Columbus, Dan Crawford reports that PepsiCo's pouring rights deal to the Columbus Crew's new 22,500-seat stadium is a five-year deal worth "at least" $1-2M for the team, with the potential to reach the "mid-seven figures or higher" (BUSINESS FIRST, 1/15 issue)....UCLA QB Cade McNown has signed with IMG, as IMG President of Football Tom Condon will handle McNown's contract negotiations (IMG)....Tiger Woods' caddie, Mike "Fluff" Cowan, filmed a promo spot for the World Golf Hall of Fame in Florida on Monday (FL TIMES- UNION, 1/18)....In Boston, Fee & Raposa wrote that the Celtics are teaming with adidas to develop a "larger-than- life" high-tech mural of F Antoine Walker to go on a wall along the Mass Pike (BOSTON HERALD, 1/18).