PepsiCo CEO Backs Goodell Amid Scandals Palm Beach Co. Holds Bed Tax For MLB Venue Pepsi Promo Offers Fans Free 49ers Tix Coors Billboards With UConn Logos Removed Astros, Nats Make Spring Training Offer To WPB IMG Hires Former ESPN Exec Mark Shapiro IMG Hires Fox Sports Exec Karen Brodkin IMG Re-Signs Tennis Agent Fernando Soler Key Biscayne Tennis Tourney Renamed Syracuse, IMG Renew Multimedia Rights Deal
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Published January 19, 1999
In Columbus, Dan Crawford reports that PepsiCo's pouring rights deal to the Columbus Crew's new 22,500-seat stadium is a five-year deal worth "at least" $1-2M for the team, with the potential to reach the "mid-seven figures or higher" (BUSINESS FIRST, 1/15 issue)....UCLA QB Cade McNown has signed with IMG, as IMG President of Football Tom Condon will handle McNown's contract negotiations (IMG)....Tiger Woods' caddie, Mike "Fluff" Cowan, filmed a promo spot for the World Golf Hall of Fame in Florida on Monday (FL TIMES- UNION, 1/18)....In Boston, Fee & Raposa wrote that the Celtics are teaming with adidas to develop a "larger-than- life" high-tech mural of F Antoine Walker to go on a wall along the Mass Pike (BOSTON HERALD, 1/18).