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  • ECONOMIC IMPACT OF IRON ON VEGAS; ATTENDANCE, PPV BUYS LOW

              Mike Tyson's fifth round KO of Francois Botha Saturday
         night at the MGM Grand in Las Vegas "should generate at
         least" an $8M non-gaming economic impact for the city and
         "immeasurable exposure to a new audience," according to
         Richard Velotta of the LAS VEGAS SUN.  The Las Vegas
         Convention and Visitors Authority has "no primary research"
         on the spending habits of boxing fans, but "believes they
         are similar to most tourists" (LAS VEGAS SUN, 1/15).  In Las
         Vegas, Kevin Iole wrote that the announced crowd was 12,519,
         2,000 fewer than capacity.  An MGM Grand spokesperson said
         "a very limited number of $200 tickets were offered to hotel
         employees" at prices ranging from $16 to $48, but wouldn't
         say how many were purchased (L.V. REVIEW-JOURNAL, 1/17).  In
         London, Srikumar Sen wrote that MGM Grand employees could
         buy $1,200 ringside seats for $50, and $200 seats for $14. 
         Sen: "It was the only way to fill the arena" (LONDON TIMES,
         1/18).  In Philadelphia, Jay Searcy called the attendance "a
         disappointment to MGM Grand execs, who expect to bring Tyson
         back for an April bout" (INQUIRER, 1/17).  USA TODAY's Jon
         Saraceno, on the low turnout for Tyson: "The public appears
         either suspicious, fed up or both" (USA TODAY, 1/18).  
              ON PPV: ESPN's Al Bernstein: "There are some
         indications that maybe the pay-per-view didn't do that well.
         ... One Phoenix radio station reported to me ... that in the
         town of Phoenix, a place where Tyson trained and where he
         received a lot of media attention, only 600 homes bought the
         fight.  If that is true, that doesn't bode well for the
         entire country.  And I don't think you can blame the
         promoters, America Presents or Showtime, they did a very
         aggressive marketing campaign.  It may just be that people
         are not sure they want the Tyson act anymore" (ESPN, 1/18). 
         In Denver, Bob Diddlebock writes that CO-based MediaOne,
         which offers PPV service to 2.65 million of its 4.5 million
         U.S. customers, said "about" 53,000 bought the Tyson-Botha
         fight.  TCI spokesperson Matt Fleury said that the company
         "significantly measured" expectations due to Tyson's
         "personal and professional issues" (DENVER POST, 1/19).  
              THE "GET REAL" DEAL: Tyson wore his new black "Get
         Real" trunks, the brand designed by his wife, Monica.  Tyson
         said he is "sure the public will snap up."  Tyson: "My
         wife's the capitalist.  I'm the socialist.  I believe we
         should give it away" (CHICAGO SUN-TIMES, 1/18).
    
    

    Print | Tags: ESPN, Events and Attractions, Showtime, Walt Disney
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