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ON CAPITAL HILL, SPORTS SELLS AND LOBBYISTS KNOW IT

          MLB's Dir of Government Relations Alan Sobba and his
     legislative counterparts who represent the NFL, NBA and NHL,
     are profiled by John Solomon in GEORGE.  Sobba and the
     others "have a simple game plan: choice seats for
     legislators to the best athletic events, the promise of new
     franchises for sports-starved cities, and hefty campaign
     contributions."  The result is that the sports business "has
     managed to maintain a most-favored-industry status in the
     capital ... despite a litany of complaints from the fans." 
     League lobbyists are "backed by individual contributions
     from the owners and their family members, including
     donations during the last election cycle" from White
     Sox/Bulls Chair Jerry Reinsdorf ($67,000), Heat Owner Micky
     Arison ($40,000) and Jets Owner Leon Hess ($32,000).  Sobba
     formerly worked for the meat industry and sees similarities
     with MLB: "Both (meat and baseball) are all-American. When
     you walk into a congressional office, you have credibility
     since most people grew up with your product."  One Senate
     staffer, on the affinity legislators have with sports stars:
     "I know it sounds crazy.  But an autograph from (Yankee P)
     David Cone can have a lot of impact" (GEORGE, 1/98 issue).

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