SBD/13/Sports Media

ESPN GETS NOSTALGIC FOR THE PAST IN "SPORTSCENTURY" PROGRAM

          ESPN unveiled plans for its "SportsCentury" program
     yesterday in N.Y., including its list of the 51-100 greatest
     North American athletes of the past century.  The top 50
     will be counted down through weekly "SportsCentury"
     programs, airing on Fridays, beginning January 22 at 8:00pm
     ET, with a special hour-long culmination episode on the top
     two athletes airing on ABC December 26 (ESPN).  USA TODAY's
     Michael Hiestand calls it ESPN's "biggest project ever." 
     The program will consist of 60 hours of footage and draw on
     about 1,000 interviews, 150,000 photos, "and rarely seen old
     footage."  Hiestand adds that ESPN will "send its own
     announcers into the past" as some "SportsCenter" anchors
     will "temporarily" alter their on-air look to "suggest" how
     "SportsCenter" might have looked (USA TODAY, 1/13).  

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