SBD/13/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          The Sports Authority CEO Marty Hanaka, on the NBA's
     return: "I think people are very apathetic about basketball. 
     It could even have a longer rebound period than baseball." 
     He said that NBA-related merchandise makes up about 10-12%
     of The Sports Authority's sales (SUN-SENTINEL, 1/12). 
          CALLAWAY SLICES SOME OF ENDORSERS: The SPORTSBUSINESS
     JOURNAL's Liz Mullen reports that Callaway Golf has "cut the
     number of professional golfers who endorse its clubs by more
     than" 40% as part of an $18M reduction of the company's
     advertising and promotion budget.  Jim Furyk and Patty
     Sheehan are among the 33 of 79 golfers Callaway has dropped
     as endorsers (SPORTSBUSINESS JOURNAL, 1/11 issue).
          OTHER NOTES: Agent Bruce Levy, on the Univ. of TN's
     Chamique Holdsclaw: "Corporate America is chomping at the
     bit.  They are desperate to get hold of Chamique.  There is
     a feeling that she is going to rewrite the history of
     women's sport and companies are anxious to be involved with
     that" (LONDON TIMES, 1/10)....The USTA aired a "Get In The
     Game" promo spot during the Jags-Jets Divisional Playoff
     game on CBS.  With the game earning a 20.9 Nielsen overnight
     rating, the USTA said if "just" 2.3% of the viewers "Get In
     The Game," it would "realize its goal of bringing 800,000
     new players" to the tennis before the year 2002 (USTA).

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