HOFers Highlight NBA's Africa Exhibition CBS Revives SportsLine With Pay Site Callaway Golf Reports Mixed Q2 Results Bucks Turn To County For Arena Land Deal NBA Signs Marriott For International Games CBS, ESPN Reach Sub-License Deal For MVC CBS To Live-Stream All Super Bowl Ads Calls For Change Growing Among Tennis Execs Paolantonio Clarifies Bisciotti Comments Hornets, FanDuel Sign Multiyear Deal
SBD/13/Sponsorships Advertising Marketing
Published January 13, 1999
The Sports Authority CEO Marty Hanaka, on the NBA's return: "I think people are very apathetic about basketball. It could even have a longer rebound period than baseball." He said that NBA-related merchandise makes up about 10-12% of The Sports Authority's sales (SUN-SENTINEL, 1/12). CALLAWAY SLICES SOME OF ENDORSERS: The SPORTSBUSINESS JOURNAL's Liz Mullen reports that Callaway Golf has "cut the number of professional golfers who endorse its clubs by more than" 40% as part of an $18M reduction of the company's advertising and promotion budget. Jim Furyk and Patty Sheehan are among the 33 of 79 golfers Callaway has dropped as endorsers (SPORTSBUSINESS JOURNAL, 1/11 issue). OTHER NOTES: Agent Bruce Levy, on the Univ. of TN's Chamique Holdsclaw: "Corporate America is chomping at the bit. They are desperate to get hold of Chamique. There is a feeling that she is going to rewrite the history of women's sport and companies are anxious to be involved with that" (LONDON TIMES, 1/10)....The USTA aired a "Get In The Game" promo spot during the Jags-Jets Divisional Playoff game on CBS. With the game earning a 20.9 Nielsen overnight rating, the USTA said if "just" 2.3% of the viewers "Get In The Game," it would "realize its goal of bringing 800,000 new players" to the tennis before the year 2002 (USTA).