Sponsorships Advertising Marketing

MASTERCARD AND MLS ARE UNITED FOR ANOTHER FOUR YEARS

1.12.1999

          MasterCard Int'l, an MLS sponsor since the league's
     inception in '96, has agreed to renew its commitment to MLS
     through the 2002 season.  The deal allows MasterCard to
     retain all of its previous rights and benefits, including
     uniform sponsorship of DC United, title sponsorship of the
     annual "First Kick" retail program and sponsorship of MLS'
     All-Star Game MVP and Goal of the Year.  MasterCard will
     also incorporate MLS into its "Priceless Moments" campaign
     (MLS).  The SPORTSBUSINESS JOURNAL's Andy Bernstein writes
     that the price for an official MLS sponsorship is "generally
     about" $2.5M a year (SPORTSBUSINESS JOURNAL, 1/11 issue).

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