Univ. of WI football coach Barry Alvarez signed a
marketing representation deal with WI-based Sports Marketing
and Management Group (SM2G)....Frito-Lay spokesperson Lynn
Markley said that there "have been no complaints about the
commercialization" of the Tostitos Fiesta Bowl to the
company's consumer hotline, which is listed on the back of
every bag of Tostitos (ARIZONA REPUBLIC, 1/10)....Keebler
will feature "MNF" announcer Boomer Esiason in its "Pass the
Snack Crackers" promo, which is offering a trip to
February's Pro Bowl (AD AGE, 1/11)....Pete Sampras, Andre
Agassi, Patrick Rafter, Venus Williams, Martina Hingis and
Anna Kournikova are featured in a new ad campaign for
March's Lipton Championship in FL. Miami-based Laidlaw,
Barrett & Jervais created the print ads and Miami-based Fred
Silverman Productions produced the TV spots. Three of the
TV spots "feature players confessing why they like" the
Lipton. Rafter: "There are obviously a lot of pretty women
around." Hingis: "There are so many things to do. Just go
over to Miami, go to Coconut Grove" (MIAMI HERALD, 1/11).
