HERE WE COME A-SELLING OUR MERCHANDISE SO GREEN

          The effect of the Jets' success on their attendance and 
     merchandise sales and on endorsements for the team's players
     and Coach Bill Parcells is examined by Richard Sandomir of
     the N.Y. TIMES.  Steve Kurland, a NY Cadillac dealer who has
     Parcells as an endorser: "We've had entertainers and other
     sports celebrities represent us, but Bill Parcells owns this
     town."  The Jets are 11th in licensed-merchandise sales, up
     from 19th in '97.  NFLP spokesperson Chris Widmaier: "The
     Jets are one of the three hottest teams in the country,
     behind the Vikings and the 49ers.  Retailers are selling
     1,000 Jets jerseys every day."  Starter, the Jets' official
     on-field and sideline licensee, said that Jets sales "have
     doubled this year, and rank only behind the Vikings" on its
     eight-team NFL roster.  Jerseys bearing WR Wayne Chrebet's
     name and number are "far and away Starter's Jets best
     sellers, followed by" those of WR Keyshawn Johnson and QB
     Vinny Testaverde (Richard Sandomir, N.Y. TIMES, 12/22).