AND 1 PARTRIDGE IN A PEAR TREE: SNEAKER COMPANY PROFILED

          PA-based basketball sneaker and apparel maker And 1,
     faced with the NBA lockout and a sneaker market marked by
     "weak earnings and even losses," is "on an unlikely roll," 
     according to Peter Binzen of the PHILADELPHIA INQUIRER.  And
     1 President & CEO Seth Berger: "It's true that we entered
     the sneaker market [in '96] when it came crashing down.  But
     the good part is that our competitors started running away." 
     Binzen wrote that the privately-held And 1 "can afford to
     adopt a long-range strategy," and that it "is going ahead
     with" endorsements that many sneaker companies are "ending." 
     Berger: "We view this as a five- or ten-year deal.  In that
     time, we'll be well-positioned.  All our force is behind
     categories others are running away from.  It makes us a
     bigger player."  Berger "expects" '98 revenues to improve to
     $42M, from $28M in '97, $14.2M in '96, $5.8M in '95 and
     $1.7M in '94 (Peter Binzen, PHILADELPHIA INQUIRER, 12/21).