As the holiday season is upon us, THE DAILY looks at the '98-99 bowl schedule, including title sponsorship, teams, payout per team, date and TV carrier (THE DAILY).
| BOWL | SPONSOR | TEAMS | PAYOUT | DATE | TV |
| FIESTA | Tostitos | FSU/TEN | $11-13M | Jan 4 | ABC |
| ORANGE | FedEx | FL/SYR | $11-13M | Jan 2 | ABC |
| SUGAR | Nokia | OSU/TX A&M | $11-13M | Jan 1 | ABC |
| ROSE | AT&T | UCLA/WIS | $11-13M | Jan 1 | ABC |
| COTTON | SW Bell | TEX/MS ST | $2.50M | Jan 1 | Fox |
| FL CITRUS | CompUSA/FL Citrus | MICH/ARK | $3.60M | Jan 1 | ABC |
| GATOR | Toyota | ND/GA TECH | $1.40M | Jan 1 | NBC |
| OUTBACK | Outback Steakhouse | PSU/KY | $1.80M | Jan 1 | ESPN |
| INDEPENDENCE | Sanford | TX TECH/MS | $1.00M | Dec 31 | ESPN |
| PEACH | Chick-Fil-A | UVA/UGA | $1.50M | Dec 31 | ESPN |
| SUN | NorWest | USC/TCU | $1.00M | Dec 31 | CBS |
| LIBERTY | AXA/Equitable | TUL/BYU | $1.10M | Dec 31 | ESPN |
| HOLIDAY | Culligan | ARZ/NEB | $1.80M | Dec 30 | ESPN |
| HUMANITARIAN | None | SO MS/ID | $750,000 | Dec 30 | ESPN2 |
| ALAMO | Builders Square | KSU/PUR | $1.10M | Dec 29 | ESPN |
| MICRON PC | Micron | MIA/NC ST | $750,000 | Dec 29 | TBS |
| MUSIC CITY | None | VA TECH/AL | $750,000 | Dec 29 | ESPN |
| HERITAGE | McDonald's | BETHUN/SOU | — | Dec 26 | NBC |
| INSIGHT.COM | Insight Enterprises | WVU/MO | $750,000 | Dec 26 | ESPN |
| OAHU | Jeep | AF/WASH | $750,000 | Dec 25 | ESPN |
| ALOHA | Jeep | ORE/COL | $750,000 | Dec 25 | ABC |
| MOTOR CITY | Ford | MRSHL/LOU | $750,000 | Dec 23 | ESPN |
| LAS VEGAS | LVCVA | UNC/SDSU | $800,000 | Dec 19 | ESPN2 |
