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CH-CH-CH-CHANGES: SAMARANCH CALLS FOR NEW SELECTION PROCESS

          IOC President Juan Antonio Samaranch said that in the
     wake of the current bribery "scandal," the IOC "must accept
     that the system needs to change" and that it "can't continue
     like this," according to an AP report.  Samaranch said that
     he is "not happy with the way of selecting organizing cities
     for the games," and proposed changes to the process "several
     times."  Samaranch: "But it's not easy to ask members to
     agree to cut off their own heads" (AP, 12/21).  Samaranch
     said a new selection process "could be in place by next
     summer," when the host of the 2006 Winter Games is chosen. 
     If it is successful, the same selection system would be used
     to award the 2008 Summer Games (TORONTO STAR, 12/21).
          POUND FOR POUND: In Denver, Bruce Finley wrote that IOC
     VP Dick Pound said he is "deadly serious" about the "votes-
     for-sale scandal" in Salt Lake City.  Pound: "We're sick and
     tired of being looked at sideways.  I'm tired of the jokes.
     ... And if we have to do some surgery, we'll do the
     surgery."  Finley wrote that a five-member commission was
     formed to "draw IOC ethical guidelines more clearly -- and
     maybe even change the system" (DENVER POST, 12/20).   In
     N.Y., Christopher Clarey wrote that Pound is a "potential
     candidate for the I.O.C. presidency" if Samaranch "ever sees
     fit to vacate the post" (N.Y. TIMES, 12/20).
          SPONSOR REAX: The AP's Matthew Brown wrote that some
     corporate sponsors "agree the mounting allegations make them
     uneasy about their investment," and that they "have urged
     Olympic officials to ... fix any problems that threaten to
     tarnish the image" of the Games.  Coca-Cola spokesperson Ben
     Deutch: "We've expressed our concerns and [the IOC] assured
     us they will take swift and decisive action."  Delta Air
     Lines spokesperson Bill Berry: "We are very concerned that
     the Olympics keep the proper perspective and any allegation
     raises a concern."  US West spokesperson Randy Lynch: "We
     make large, significant investments in the Olympic brand, so
     whenever there are issues around those ideals and standards,
     that concerns us" (AP, 12/20). 

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