EXECUTIVE TRANSACTIONS

          JULIE DORSEY has joined THE DAILY as a Staff Writer. 
     She most recently worked at NBC Sports Business Development. 
     Julie can be reached at julied@sportsbizdaily.com.
          OTHER EXECS: The WNBA Shock promoted DENNIS SAMPIER to
     Dir of Media Relations.  He was Assistant Dir of PR (Shock).
     ...CHRIS POWELL was named Exec VP & GM of the Las Vegas
     Motor Speedway.  Powell was NASCAR Winston Cup Manager of
     Media Relations & Publicity for RJR's Sports Marketing
     Enterprises (SMI)....Nielsen Media Research named TERRENCE
     SEKEL to Nielsen Ad Services VP/Dir of Marketing.  Sekel was
     ESPN's Dir of Integrated Sales & Marketing (AD AGE, 12/17).