COBI'S ALL THAT; MUTINY SIGNS ATLANTIC/LUCENT AS SPONSOR

          The Galaxy's Cobi Jones will be featured in a year-long
     national promotion program for N.Y.-based Unilever's All
     laundry detergent brand in '99.  Jones will appear in
     national media and make personal appearances nationwide in
     support of All's sponsorship of the American Youth Soccer
     Organization, which is handled by NJ-based Dugan Valva
     Contess.  Chicago-based Burns Sports handled the deal with
     Jones, who is represented by Intersport (Unilever).  
          MUTINY IN ATLANTIC/LUCENT'S RANKS: The MLS Mutiny have
     signed a two-year sponsorship deal with FL-based office
     communications company Atlantic/Lucent.  The deal includes
     signage and hospitality at Raymond James Stadium and ad
     space in MLS's "Freekick" magazine.  The Mutiny will receive
     a new telephone system from Atlantic/Lucent (Mutiny).