Sponsorships Advertising Marketing

A NEW DEAL IS BREWED FOR WORLD CUP; A-B RE-UPS SPONSORSHIP

12.15.1998

          A-B, which has sponsored every World Cup since '86, has
     renewed its partnership with FIFA, making Budweiser the
     official beer sponsor of the 2002 and 2006 events.  The deal
     marks the first time the A-B brand has inked multi-
     tournament deals, and is the largest sponsorship package in
     Budweiser's history.  Budweiser receives global category
     rights to World Cup marks, logos and designations, two on-
     field billboards for each World Cup game and promotional and
     marketing rights to other FIFA events (A-B).

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