In St. Paul, Charley Walters wrote, "Look for Vikings
[WR] Randy Moss to be showcased by Nike ... in an
endorsement deal after the season" (ST. PAUL PIONEER PRESS,
12/13)....The campaign for "Flutie's Favorite Sub," a
turkey, lettuce, tomato and cheese sandwich, launched this
weekend as part of Bills QB Doug Flutie's deal with NY-based
grocery chain Wegmans. Flutie, in one of the ads: "Yes, I
too was once a sub. And to all the other Wegmans' subs, I
say, 'Hang in there." In Toronto, Mike Zeisberger: "The
fact that both a breakfast cereal and a sandwich have been
named after him is an indication of just how marketable Doug
Flutie has become" (TORONTO SUN, 12/13)....In Orlando, Larry
Guest wrote that the advising team of Univ. of Central FL QB
Daunte Culpepper will include NFL "vet" Doug Wilkerson,
former Olympic track coach Brooks Johnson, N.Y.-based PR
firm Chisolm-Mingo Group and "a working relationship with"
Disney Wide World of Sports. Culpepper's recently named DC-
based agent Mason Ashe, on the player's potential
endorsement deals: "We've already had some feelers from
companies. ... I would like to take it slow and let him form
a solid relationship with just a very few companies"
(ORLANDO SENTINEL, 12/13)....Heisman Trophy winner Ricky
Williams wore an adidas shirt while he was interviewed by
CBS's Jim Nantz on "The NFL Today" yesterday (THE DAILY).
