Sponsorships Advertising Marketing

ON THE OMNIMARK, GET SET, GO: NAPBL INKS NEW LICENSEE

12.11.1998

          The NAPBL has appointed N.Y.-based Omnimark to design
     and promote national and regional consumer sampling programs
     in 159 ballparks nationwide, beginning next April.  Omnimark
     has appointed CT-based TradeZone to support sampling program
     development.  Omnimark President Mike Hartel said that a
     number of sampling waves are planned featuring "localized
     gift packs" containing product samples and coupons and that
     the gifts will be tied to a similar gift pack sampling
     program executed in local shopping centers (Omnimark).

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