Menu
Sponsorships Advertising Marketing

NIKE CRITICS ASK: COULDN'T YOU TRY JUST A LITTLE BIT HARDER?

          Six months after Nike announced initiatives to improve
     working conditions in its subcontractors' factories
     overseas, the company's "progress ... yields a mixed
     review," according to Bruce Gilley of FAR EASTERN ECONOMIC
     REVIEW.  For example, Nike's decision to use local groups
     for inspection of Indonesian plants, instead of "more
     aggressive" int'l ones, has "led some to question" the
     company, but Nike "has moved positively" on some issues,
     such as factory air quality.  Press For Change's Jeff
     Ballinger, a Nike critic, said the company "isn't out of the
     woods yet."  Ballinger: "People and reporters are still
     going to Asia to cover this issue.  Nike [has] just bought
     themselves some time."  Gilley writes that Nike "will have
     to do more if it's to keep its critics at bay," especially
     concerning workers wages.  Nike, which put "pressure on its
     rivals" to also become more socially responsible, must
     "maintain progress" or its "new, squeaky-clean image may
     soon tarnish" (FAR EASTERN ECONOMIC REVIEW, 12/10).
          WOOD WORKING: Nike has joined 20 other major U.S.
     companies in backing the Coastal Rainforest Coalition's
     pledge not to use or sell products made with old-growth wood
     (AP, 12/8).  In Salt Lake City, Brent Israelsen reported
     that 2002 Winter Olympic sponsors Home Depot and AT&T are
     "among seven Fortune 500 companies targeted by" the CRC for
     "inaction" concerning the ancient rainforest cause.  Olympic
     sponsors are "not required ... to be held to any specific
     environmental standards" (SALT LAKE TRIBUNE, 12/9).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1998/12/10/Sponsorships-Advertising-Marketing/NIKE-CRITICS-ASK-COULDNT-YOU-TRY-JUST-A-LITTLE-BIT-HARDER.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1998/12/10/Sponsorships-Advertising-Marketing/NIKE-CRITICS-ASK-COULDNT-YOU-TRY-JUST-A-LITTLE-BIT-HARDER.aspx

CLOSE