NBA SHOPPING "INSIDE" TITLE AFTER TIME INC. DECIDES TO PASS

          Time Inc. "has decided not to continue publishing"
     Inside Stuff, which it has published "in tandem" with the
     NBA for three years, according to Alex Kuczynski of the N.Y.
     TIMES.  After the January/February '99 issue, the magazine
     will "revert" to the NBA.  SI For Kids Publisher Cleary
     Simpson, who also served as Inside Stuff's Publisher, said
     that Time "was re-evaluating its young readers' market." 
     Inside Stuff's circulation rate base "had been holding
     steady at 300,000."  NBAE President Adam Silver: "It's not
     the best time for us to be changing publishers, frankly. 
     But it is purely coincidental that the switch is happening
     during the lockout."  Silver said the NBA is in "discussions
     with several other publishers" (N.Y. TIMES, 11/30).