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Leagues and Governing Bodies

CFL'S TORY SAYS LEAGUE WILL DISTRIBUTE $$ TO AID FRANCHISES

          CFL Chair & Commissioner John Tory said that half of
     the league's eight franchises "lost more than" C$1M each
     this year, but league revenues "increased," allowing the CFL
     to disperse money back to those teams after the season,
     according to Scott Burnside of the NATIONAL POST.  Tory:
     "Things are moving in the right direction.  But any
     backsliding could see us behind the eight ball."  Burnside
     wrote that league attendance was up 6% overall, with
     Montreal and Hamilton seeing increases of 68.5% and 42.8%,
     respectively (NATIONAL POST, 11/21).  In Toronto, Damien Cox
     wrote that the C$1M going to each of the eight CFL teams is
     "big news," but that "major challenges" still face the
     league in Toronto and Vancouver (TORONTO STAR, 11/21).  
          ON THE OTHER HAND: Tory added that with attendance down
     in Toronto and Vancouver, Canada's two largest markets, the
     CFL will spend C$1M, including C$100,000 from each team, on
     "the most exhaustive fan survey in decades."  Tory also
     "lamented" the lack of corporate involvement from banks and
     high-tech companies in the CFL: "Corporate Canada hasn't
     given the new CFL a chance."  The CFL did announce a new TV
     deal that will have TSN and the CBC covering the league
     exclusively through 2002 (NATIONAL POST, 11/21). 
          FROM THE CUP: Tory made his comments during a state-of-
     the-league conference during Grey Cup weekend. Yesterday,
     the Hamilton Tiger Cats defeated the Calgary Stampeders 26-
     24 to win the Cup, but despite "the warmest" November 22 in
     Winnipeg "history," only 34,157 attended the game, 8,000
     short of a sellout (GLOBE & MAIL, 11/23).  It was the lowest
     attendance for the Cup in 23 years (TORONTO STAR, 11/23). 
          TV TIME: In Toronto, Chris Zelkovich wrote that the CBC
     "expected" to sell all 60 network 30-second spots at an
     average price of C$43,000 for the Cup (TORONTO STAR, 11/21).
          THE J. GILES HAND: The FINANCIAL POST profiled CFL
     President & CEO Jeff Giles, and said he "is credited in part
     for the resuscitation" of the league.  Giles "expects" to
     see most of the league's teams, with budgets of C$6M each,
     generate "more than" C$1M in annual profit, against the
     league's revenue base of C$15M (FINANCIAL POST, 11/21).  
     

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