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TITLEIST TO FLY WITH KITE; DOES COUPLES' THERAPY IRK MAXFLI?

          Tom Kite has "confirmed" that he will be leaving Hogan
     after 10 years to pursue a deal with Titleist, according to
     Doug Ferguson of the AP.  Kite's equipment contract with
     Hogan expires in December and he tested a set of Titleist
     DCI irons this past weekend (AP, 11/18).  
          NO ADS FOR MAXFLI: Ferguson also writes that Fred
     Couples has been playing the new Maxfli Revolution irons
     since the PGA Championship and "apparently will stick with
     them."  But TearDrop recently "picked up the contract rights
     to Couples in its acquisition of certain Lynx assets in
     bankruptcy court" and they hope to have Couples play with a
     set of their clubs "soon."  TearDrop spokesperson Seth Ader:
     "He just didn't want to change clubs in the middle." 
     Couples has a three-year deal with Maxfli balls, but Maxfli
     will not be able to advertise that he plays its irons due to
     TearDrop's contractual agreement on clubs (AP, 11/18). 
          DEAL: Peter Jacobsen Productions was named the event
     management company for the Reno-Tahoe Open, to be held at
     Montreux Golf & Country Club in NV next August (THE DAILY). 
     

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