ADIDAS FILES SUIT AGAINST NCAA OVER LOGO RESTRICTIONS

          adidas America filed suit yesterday against the NCAA in
     federal court which "alleges that the NCAA's rule limiting
     the display of manufacturers' logos on the athletic uniforms
     of member colleges violates federal antitrust laws,"
     according to Rock & Dauner of the K.C. STAR.  NCAA official
     Wally Renfro called the suit "another example of a
     commercial enterprise trying to take out the regulation of
     college sports."  adidas claims that an NCAA rule restricts
     schools "to selling space for only a single manufacturer's
     logo or mark on apparel and limits it to 2 1/4 square inches
     in area."  The adidas mark of three parallel stripes "will
     not ... fit in the area set out by the rule."   NCAA execs
     defended "their right to restrict logos and fear an adidas
     victory would set a dangerous precedent."  The complaint
     contained no dollar amounts, but adidas attorney Susheela
     Jayapal said it is "significant" (K.C. STAR, 11/13).