Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

10.29.1998

          The CART FedEx Championship Series took out a 10-page
     ad supplement in USA TODAY for Sunday's Marlboro 500
     presented by Toyota.  Toyota, MCI, CART.com, PPG, FedEx,
     Mercedes-Benz, K-Mart, Honda, Firestone and Marlboro were
     featured advertisers (USA TODAY, 10/29)....General Motors
     and Golf Magazine will be presenting sponsors of the first
     annual American Film Institute Golf Classic, scheduled for
     October 31-November 2 in L.A. (Kaleidoscope)....CA-based
     surfing apparel company Hang Ten has renewed its sponsorship
     agreement with 16-year-old, two-time world champion
     wakeboarder Tara Hamilton (Hang Ten)....Speedo renewed its
     partnership with Olympic Gold medalist Lea Maurer and signed
     Sabir Muhammad.  Both swimmers are represented by Sue Rodin
     of N.Y.-based Stars & Strategies (Speedo)....Univ. of CO
     men's basketball coach Ricardo Patton has selected CO-based
     Gold Medal Management to represent him (Gold Medal).

PREVIOUS IF JORDAN RETIRES, VALUE OF AIR XIV COULD SKYROCKET NEXT MSG GETS THE PICTURE: SIGNS KODAK TO SPONSORSHIP DEAL

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 8, 2024

May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

May 8, 2024

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

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