TEARDROPS KEEP FALLING ON THE YOUNG & THE RUBICAM

          IL-based TearDrop has signed Young & Rubicam, Chicago,
     to handle the creative for its Tommy Armour 845 irons,
     according to George Lazarus of the CHICAGO TRIBUNE.  Y&R
     succeeds Leap Partnership, which had been the agency of
     record for Armour the last three years.  TearDrop VP/Sales &
     Marketing Matt O'Toole said Y&R's first creative will
     feature two or three 30-second TV spots to air during the
     Bob Hope Classic in January.  Y&R, Chicago, "hasn't had any
     experience in golf, but the agency" worked with adidas
     america in the past.  IL-based Space Time will continue to
     handle TearDrop's media buying (CHICAGO TRIBUNE, 10/27).