SBD/28/Collegiate Sports

REPORT HAS BIG TEN FOOTBALL REVENUES HELPING GENDER-EQUITY

          Gender-equity reports show that the "financially
     successful football programs" at Univ. of MI (UM) and MI St.
     Univ. (MSU) "have allowed increased spending in every other
     sport -- particularly women's programs" according to Fred
     Girard of the DETROIT NEWS.  UM's total Athletic Dept.
     revenue for the '97-98 school year "cracked" $50M, with the
     football team earning $23.4M -- a 15% increase from '96-97 
     -- due to a Rose Bowl appearance and a seventh home game. 
     UM AD Tom Goss: "That one extra home game can pay for an
     awful lot of gender-equity issues."  MSU earned $28.1M, with
     football revenue at $13.4M, an increase of 2% from a year
     earlier.  The report shows that spending on women's sports
     at UM and MSU increased 34% and 40%, respectively, over the
     past three years. The following lists the total profits of
     Big Ten football programs in '97 (DETROIT NEWS, 10/27):     
          
     
UNIVERSITY PROFIT
UNIVERSITY
PROFIT
OHIO STATE
$14,829,864
MICHIGAN STATE
$6,633,284
MICHIGAN
$14,465,143
ILLINOIS
$5,216,401
PENN STATE
$9,829,610
NORTHWESTERN
$4,656,618
WISCONSIN
$9,280,792
INDIANA
$3,515,537
IOWA
$9,101,681
MINNESOTA
$2,701,769
PURDUE
$6,690,800
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