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MEDIA NOTES

          OLBERMANN TO FOX? USA TODAY's Peter Johnson reports
     that Keith Olbermann "will be out the door soon" at MSNBC. 
     Johnson: "Some suspect Olbermann is sick of news, itching to
     get back into sports, and Fox is interested" (10/27).  Fox
     Sports Senior VP/Media Relations Vince Wladika refused to
     comment specifically on Olbermann this morning, but he did
     tell THE DAILY: "We're always interested in good talent."
          OTHER NOTES: MEDIAWEEK's John Consoli writes that on
     Madison Avenue, "there's a general feeling that Fox didn't
     do so badly" with its World Series ratings.  One anonymous
     TV buyer: "You can't look at the World Series separately --
     you have to look at the whole package.  Fox had a relatively
     good regular network (baseball) season.  And Fox used the
     (World Series) opportunity to promote its other shows and
     its stars to a larger audience than it gets for its regular
     programming" (MEDIAWEEK, 10/26 issue)....In N.Y., Richard
     Sandomir asks if the MSG Network/Fox Sports NY "overflow"
     dilemma will "provide ESPN with the impetus to start a local
     cable sports channel?"  ABC Sports/ESPN President Steve
     Bornstein: "New York is an exciting market, but we haven't
     had those discussions yet.  We'd look at it seriously." 
     Sandomir adds that before ESPN could start ESPN NY, it
     "would have to feel certain of the possibility of buying the
     Yankees' cable rights" when they become available in 2000
     (N.Y. TIMES, 10/27)....CBS has reached a multi-year deal
     with NASCAR to televise three Craftsman Truck Series events
     a year beginning in '99 (CBS)....In N.Y., Jon Elsen writes
     that if GE Chair Jack Welch "had his druthers, he would
     merge NBC with Barry Diller's USA Networks -- either
     offloading the property altogether, or creating a hybrid
     with a stronger presence in the cable business" (N.Y. POST,
     10/27)....There is "talk that ABC will order nine more
     episodes" of its first-year sitcom "Sports Night" (USA
     TODAY, 10/27)....USA TODAY's Jon Saraceno reports that HBO
     is "scrambling -- and irate," as neither Prince Naseem Hamed
     nor Wayne McCullough, who are scheduled to fight on Friday,
     have arrived in the U.S. yet.  Hamed is having "visa
     troubles," while McCullough is not in the States "because he
     hasn't been paid" (Jon Saraceno, USA TODAY, 10/27).

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