S.F.-based ad agency Leagas Delaney is "unveiling
adidas america's most ambitious U.S. campaign to date,"
according to BRANDWEEK. The $15-20M effort is "expected" to
launch this week with a spot featuring Lakers G Kobe Bryant.
A second Bryant spot will be added in November. The Bryant
spots tout his signature KB811 shoe and feature him in an
urban street game with "no crowds, no stadium, no uniforms."
The spots all start with the same camera shots and "are
meant to be seen in sequence." Ads with Bryant, Celtics F
Antoine Walker, 76ers F Tim Thomas and Raptors F Tracy
McGrady will break in early '99 (BRANDWEEK, 10/26).
LEFTON CENTER: BRANDWEEK Terry Lefton reports that A-B
is "linking" with ESPN on an ad buy around the net's "Big
Monday" college basketball broadcasts. As part of its ad
buy, Bud Light receives entitlement, making the Monday
telecast "Bud Light Big Monday." It will leverage via a
sweeps....Chevrolet has "purchased entitlement to" the U.S.
Ski Team's Grand Prix of Snowboarding series for its S-10
pickup in a deal "worth between" $500,000 and $1M....The
FedEx Orange Bowl may move from Pro Player Stadium to the
Orange Bowl because if the Dolphins make the playoffs "there
could be a scheduling problem ... [and] there are sponsor
conflicts with the signage at Pro Player and TV sponsors in
the auto and telecom categories" (BRANDWEEK, 10/26 issue).
