RETAILERS AND LICENSEES LOOK GOOD IN PINSTRIPES

          The Yankees' World Series victory has created "a hot
     short-term market for virtually anything bearing the Yankee
     name, with or without the World Series logo," according to
     Richard Sandomir of the N.Y. TIMES.  Modell's co-President
     Michael Modell said that this year's post-World Series sales
     are up from those after the Yankees win in '96.  Modell:
     "The Yankees are flying off the walls.  It's like Christmas
     in October."  Yankee Clubhouse Shop Manager Pete Gavaris
     said business was "17 times better than usual."  Sandomir
     reported that World Series licensees "are equally upbeat." 
     Pro Player President Doug Kelly said orders have exceeded
     $2.5M at retail, up from the $1.5M last year and '96.
     Majestic Athletic Senior VP Faust Capobianco: "This will be
     one of our largest hot markets ever" (N.Y. TIMES, 10/24).
          IN THE FLESH: adidas' "ANSKY Guys" took part in the
     Yankees parade on Friday (ESPN, "SportsCenter," 10/23).