Sports Media

TNN USES SOUTHERN DRAWL IN EARNING SOLID PEPSI 400 RATING

10.21.1998

          TNN earned a 4.7 cable rating for its Saturday night
     coverage of the rescheduled NASCAR Pepsi 400, making it the
     highest-rated cable telecast of the night.  The race was up 
     against Game One of the World Series on Fox.  More than 5.8
     million people watched all or part of the event at Daytona
     Int'l Speedway.  The rating peaked from 10:30-11:00pm ET,
     with a 5.3.  Top local markets included Greensboro-Winston-
     Salem (13.1), Jacksonville-Brunswick, FL (12.8), Charlotte
     (12.2), Orlando-Daytona Beach-Melbourne, FL (11.1),
     Nashville (10.6), Cincinnati (8.6) and Columbus (7.1) (TNN).

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