MARKETPLACE ROUND-UP

          MA-based WearGuard has teamed with ABC's Boomer Esiason
     to promote a line of clothes with the "Boomer" name (BOSTON
     GLOBE, 10/20)....Cobra Golf named FCB as its advertising and
     sports marketing agency.  SPORTSBUSINESS JOURNAL's Andy
     Bernstein reports that it will be handled by FCB's S.F.-
     based sports marketing arm (SPORTSBUSINESS JOURNAL, 10/19
     issue)....Women's Sports & Fitness Publisher Suzanne Grimes,
     on why the late Florence Griffith-Joyner continues to be
     featured in a "Got Milk?" ad in the current issue: "We're
     bi-monthly, so the issue had been put to bed long before she
     passed away" (N.Y. POST, 10/20)....MasterCard will unveil
     artwork created by the Boys and Girls Clubs of America that
     features 90 major leaguers in a collection of 30 individual
     pieces representing each MLB franchise during an on-field
     ceremony prior to tonight's World Series Game Three (B&GCA).