SYDNEY SEEKS AMERICAN SPONSORSHIPS FOR 2000 OLYMPICS

          The Sydney 2000 Olympic Games "may get help from
     American companies that sponsor" the USOC to help alleviate
     its "budget shortfall," according to Liz Mullen of the
     SPORTSBUSINESS JOURNAL.  USOC Managing Dir of Business
     Affairs John Krimsky said the USOC "has been helping Sydney
     organizers line up U.S. sponsors."  Krimsky: "What we are
     trying to do in Sydney is attract some of our American
     sponsors to become involved in Sydney if they have
     activities there."  He added that USOC sponsorship deals
     "will be announced in the next 30 days," and that United
     Airlines "is among the companies signing deals
     (SPORTSBUSINESS JOURNAL, 10/19 issue).  In other USOC news, 
     ESPN Internet Division Dir of League Services Todd Sims said
     ESPN Internet Ventures "is negotiating" with the USOC "to
     provide information about Olympic sports through the
     ESPN.com Web site."  Sims said that any agreement is likely
     to be a "no-cash deal" (SPORTSBUSINESS JOURNAL, 10/19).