Menu
Events Attractions

FALL BREAK '98: DAYTONA GETS RECORD CROWD FOR PEPSI 400

          Despite its postponement in July due to forest fires
     and a 36-minute rain delay Saturday, the first ever
     nighttime running of the Pepsi 400 was "staged before a
     record swarm of 180,000 spectators at Daytona International
     Speedway" (Godwin Kelly, Daytona NEWS-JOURNAL, 10/18).  In
     Jacksonville, Mike Bianchi estimated the attendance to be
     175,000: "No matter who won the race, the real star of the
     show [Saturday] was the speedway itself and its new $5
     million lighting system" (FLORIDA TIMES-UNION, 10/18). 
          OTHER NIGHT RACES? Daytona International Speedway
     President John Graham said the new lighting system "might
     someday be put to use for the track's February events." 
     However, Graham added that he "doesn't think the Daytona 500
     will move to the evening hours," but that some of the events
     during February's Speed Weeks "could move into the evening
     as early as the year 2000" (CHARLOTTE OBSERVER, 10/18).
          NO BULL IN VEGAS: Las Vegas Speedway "will replace"
     Indianapolis Motor Speedway "as R.J. Reynolds Tobacco
     Company reprises" its Winston No Bull 5 program for the '99
     season.  The Las Vegas 500 on March 7 will join the Daytona
     500 (February 14), the Coca-Cola 600 at Charlotte Motor
     Speedway (May 30), the Southern 500 at Darlington, SC,
     (September 5) and the Winston 500 at Talladega, AL, (October
     17) in next season's program.  The top five finishers in
     each of the program's races become eligible to race for the
     $1M bonus in the following race (CHARLOTTE OBSERVER, 10/17).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1998/10/19/Events-Attractions/FALL-BREAK-98-DAYTONA-GETS-RECORD-CROWD-FOR-PEPSI-400.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1998/10/19/Events-Attractions/FALL-BREAK-98-DAYTONA-GETS-RECORD-CROWD-FOR-PEPSI-400.aspx

CLOSE