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FOX EXTOLS POTENTIAL OF PADRES-YANKEES WORLD SERIES RATINGS

          Fox's "magic number" in the '96 World Series was 17.4,
     which the Yankees-Braves averaged for their six-game series. 
     In Atlanta, Prentis Rogers writes that for Fox to approach
     that in '98, "the Padres would probably have to split the
     first two games in Yankee Stadium" (ATLANTA CONSTITUTION,
     10/16).  Fox Sports Senior VP/Media Relations Vince Wladika,
     on whether having No. 26 market San Diego in the Series will
     hurt ratings: "We think we're going to do a lot better than
     people think" (HOLLYWOOD REPORTER, 10/16).  Fox's NLCS,
     "saddled" with a long rain delay and NFL competition, earned
     a 7.6 final rating, down 15% from '97 (USA TODAY, 10/16).
          A FOX IN THE HOLE: For its World Series coverage, Fox
     will use 60 microphones, 19 cameras, 15 tape machines and a
     catcher-cam, among other enhancements (Tom Hoffarth, L.A.
     DAILY NEWS, 10/16).  Fox's newest innovation is "Super
     Shot," which is a "really slow-motion camera," which Fox
     plans to have "trained on the ball to capture all the plays,
     up close and personal" (Howard Manly, BOSTON GLOBE, 10/16). 
     Padres C Jim Leyritz "is expected to wear" Fox's catcher-cam
     during the Series, but Yankees catchers "probably won't" due
     to a team decision (Steve Zipay, NEWSDAY, 10/16).  
          WORTH A BUCK: In St. Petersburg, Ernest Hooper calls
     Fox's play-by-play announcer Joe Buck "one of the best in
     the business and a rising star. ... Buck comes across as
     smart, savvy, funny and self-assured" (ST. PETERSBURG 
     TIMES, 10/16).  In Toronto, Rob Longley writes that Buck
     "quickly has become one of baseball's brightest play-by-play
     voices" (TORONTO SUN, 10/16).  In N.Y., Richard Sandomir
     writes that what Fox "offers during the World Series is a
     verbal and production cohesion that NBC strived for in its
     playoff broadcasts," but Fox's crew "does baseball every
     week of the season" (N.Y. TIMES, 10/16).
          SUITE DEAL: In N.Y., Phil Mushnick criticizes local
     media writers for accepting Yankees Owner George
     Steinbrenner's invitation to be "wined-and-dined" in a
     Yankee Stadium luxury suite during the playoffs.  Mushnick:
     "Not even the executive editor of the ... New York Times
     could bring himself to refuse Steinbrenner's offer.  Top
     executives at all the local papers, including The Post, have
     accepted, too. ... Do free tickets and red-carpet treatments
     at Yankee playoff and World Series games enter the editorial
     process?  I don't know, but as long as the people who
     establish editorial policy accept such gifts, the question
     is well worth asking.  And these guardians of good should
     know better than to place themselves in a position where the
     question needs to be asked" (N.Y. POST, 10/16).

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