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Sports Industrialists

TENNIS PLAYERS ARE FROM MARS, THE WILLIAMSES ARE FROM VENUS

          VENUS and SERENA WILLIAMS are interviewed in the
     current issue of WOMEN'S SPORTS & FITNESS by Sally Jenkins,
     who questions whether these "Cinderellas of the ghetto" are
     "master manipulators."  Jenkins: "They constantly test the
     established way of doing things in that most established of
     sports.  They test its dress code.  They test its code of
     conduct.  They test its bigotry."  Jenkins says that the
     sisters, who have "reinvigorated tennis with their
     strappingly hip, shop-till-you-drop sister act ... dare you"
     to look past their outside image so that you can "get down
     to what is really important about them, to their anger,
     their ambivalence and their irreverence as they expose the
     dry rot in one of the most elitist sports on earth."  
          TOUGH TALK: In her interview, Jenkins repeatedly
     attempts to initiate discussion with Venus and Serena, who
     show little interest in responding.  But both do speak up
     when mentioning their faith as Jehovah's Witness.  Venus:
     "Lots of people don't know much about it, so they have
     prejudice about it."  Jenkins also notes the racism the
     sisters have had to face on tour.  Jenkins: "It has rarely
     been explicit.  Rather, it has been conveyed by innuendo and
     insinuation, and in a subtle disproportion in the way people
     respond to them."  But RICHARD WILLIAMS was "full of
     shocking statements and racially loaded remarks" in speaking
     with Jenkins.  Richard: "Most people thought, because I was
     in Compton, that I was poor.  Well, the only reason we moved
     to Compton was that I felt I could buy more homes there than
     the Jews.  They were buying up the ghetto; I just wanted to
     give them a little competition. ... We were making tons of
     money.  Everyone thought we were poor, that tennis was our
     way out.  It was not. ... I wanted to give the Weinsteins,
     the Rubensteins, the I-forget-the-other-Steins,
     competition."  But after further discussion, Jenkins warns
     against "dismissing" the Williamses noting that they "are in
     fact wiser and more principled than they have been given
     credit for" (WOMEN'S SPORTS & FITNESS, 11-12/98).

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