Sponsorships Advertising Marketing

GREETINGS FROM ASBURY PARK: LITTLE LEAGUE SAYS NO TO MILK AD

10.13.1998

          The World Champion Toms River (NJ) East Little League
     team has turned down an offer to be part of the National
     Milk Council's "Got Milk?" ad campaign, according to Joe
     Adelizzi of the ASBURY PARK PRESS.  The PA-based Little
     League corporate office told the team "it could not consider
     the ad campaign" since the Milk Council is not an official
     Little League sponsor.  The team has also turned down other
     sponsorship offers.  The Toms River Little League would have
     received $50,000 for the ad (ASBURY PARK PRESS, 10/10).

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