REEBOK TAPS NEW AD AGENCY TO RELAUNCH ITS CLASSIC LINE

          Reebok has named the newly formed U.S. office of
     London-based Bartle Bogle Hegarty to handle its Reebok
     Classic relaunch out of N.Y., according to Greg Gatlin of
     the BOSTON HERALD.  By promoting its Classic line, Reebok
     "appears to be appealing downmarket to less serious
     competitors," calling its classic line the "athleisure"
     complement to its more technical performance shoes. 
     Reebok's Classic shoes and apparel feature Britain's Union
     Jack.  Reebok, which spends about $80M annually advertising
     its brands, will spend a reported $15-20M on the Classic
     line (BOSTON HERALD, 9/26).  The N.Y. TIMES puts billings
     for the Classic line at $20-25M (N.Y. TIMES, 9/28).