BELL CANADA DROPS DON CHERRY, BUT "COACH'S CORNER" GETS AIR

          Bell Canada "has pulled the plug" on its sponsorship of
     Don Cherry's weekly "Coach's Corner" segment on "Hockey
     Night in Canada," according to Marty York of the Toronto
     GLOBE & MAIL.  Bell, which has sponsored the segment for the
     past two NHL seasons, said it will devote its ad dollars on
     "HNIC" to "other parts of the broadcast because of its
     conclusion that the controversial commentator is perceived
     as politically incorrect."  Bell's decision comes six months
     after it pulled its support from "Coach's Corner" segments
     in Quebec, after Cherry made controversial comments
     regarding francophones.  Since then, Bell said it discovered
     that "even some of its Ontario customers have been unhappy
     with a number of Cherry's rants."  The new sponsor of his
     "Coach's Corner" will be Canadian Airlines.  Cherry: "That's
     fine with me.  I love Canadian Airlines.  They're a first-
     class company.  And I'm certainly going to cancel my
     subscription with Bell now" (Toronto GLOBE & MAIL, 9/26).