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FERRER TO INTRODUCE YANKEE VILLAGE; YANKS MISS SALES TARGET

          Bronx, NY, Borough President Fernando Ferrer "plans to
     offer a proposal today to renovate Yankee Stadium, install
     120 luxury boxes, ease traffic congestion and redevelop the
     neighborhood with a waterfront park, a Yankee Hall of Fame
     and sports-related stores," according to Charles Bagli of
     the N.Y. TIMES.  The proposal, called "Yankee Village,"
     comes a month before Yankees Owner George Steinbrenner "is
     expected to announce his decision on where the team will
     play after its lease with the city expires in 2002." 
     Ferrer's plan, prepared by N.Y.-based architectural firm
     Beyer Blinder Belle, would cost "an estimated" $535M, which
     Bagli writes is "far less than any new stadium."  Ferrer
     said that "an estimated" $360M of the cost of "Yankee
     Village" would come from state, Federal and private sources,
     with "only" $175M from the city.  Steinbrenner "suggested"
     that if the team drew three million this season, the team
     "might" stay in the Bronx.  After yesterday's regular-season
     home finale, the team drew 2,949,734 (N.Y. TIMES, 9/28).  
          YOU BELONG IN THE CITY? A survey conducted by the
     Independent Budget Office found that "it would be unfair if
     city residents are forced to pay a disproportionate share of
     stadium construction costs," according to Tom Topousis of
     the N.Y. POST.  The IBO, a city agency that monitors
     municipal spending, found that 33% of Yankees fans come from
     NYC, 22% from NJ, 11% from Westchester and Rockland
     counties; 9% from Long Island and the rest from elsewhere  
     The IBO surveyed 4,000 fans this summer (N.Y. POST, 9/28).
          SUNDAY FEATURE: Steinbrenner was profiled by Buster
     Olney in the cover story of Sunday's N.Y. TIMES MAGAZINE. 
     Olney: "Having been a baseball owner longer than any of his
     brethren, he seems to have outlasted much of the hatred once
     directed at him. ... He loves being loved, and in the Bronx,
     the 1998 season has so far been a George Steinbrenner
     lovefest."  More Olney: "If the Yankees were to win the
     World Series, Steinbrenner could step offstage at just the
     right moment, his pockets extremely full, his reputation
     intact as the man who restored Yankee tradition -- and, most
     important, as the owner who didn't move the Yankees from
     their storied home. ... There is one thing that might
     prevent George Steinbrenner from giving up ownership of the
     Yankees: He likes it too much" (N.Y. TIMES MAGAZINE, 9/28).

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