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SBD/18/Sponsorships Advertising Marketing
SCHWEPPES' SUPER BOWL SHUFFLE: CADBURY PONIES UP FOR ITS 7UP
Published September 18, 1998
Cadbury Schweppes' Dr Pepper/Seven Up unit said it will use the '99 Super Bowl telecast on Fox to launch "a major new campaign for its ailing 7UP brand aimed at tapping into the 12-to-24-year-old market," according to AD AGE. Dr Pepper/Seven Up said it purchased one 30-second TV spot during the Super Bowl's second-quarter, a 30-second spot during MTV's alternative halftime show and a third 30-second spot during Fox's post-game show (AD AGE, 9/18).