Pepsi Lands Baylor Univ. Beverage Deal ESPN, Dr Pepper Ink Deal For CFP Rams, Dr Pepper Close To Sponsorship Deal Dr Pepper Becomes Bears' New Soft Drink Partner McCourt Has Only Held Prelim FSN Discussions ESPN Scores Gains For "MNF" Doubleheader FSN North Renews Deal With T'Wolves UFC Gaining Mainstream Following Texas' Super Bowl Bid Details Unveiled TNT Sees Decline In NBA Playoff Viewership
SBD/18/Sponsorships Advertising Marketing
SCHWEPPES' SUPER BOWL SHUFFLE: CADBURY PONIES UP FOR ITS 7UP
Published September 18, 1998
Cadbury Schweppes' Dr Pepper/Seven Up unit said it will use the '99 Super Bowl telecast on Fox to launch "a major new campaign for its ailing 7UP brand aimed at tapping into the 12-to-24-year-old market," according to AD AGE. Dr Pepper/Seven Up said it purchased one 30-second TV spot during the Super Bowl's second-quarter, a 30-second spot during MTV's alternative halftime show and a third 30-second spot during Fox's post-game show (AD AGE, 9/18).