SB Media Day Moves To Primetime Delta, Sounders Renew Partnership L.A. Approves Contract For Olympics Bid MLB To Hold Draft On June 9 "Concussion" Trailer Still Has People Talking Lynch Hawks Skittles On Evine Live Packers WRs To Endorse Associated Bank Churchill Downs Upgrading Premium Seating ESPN Licenses X Games Oslo For February Braves Assure Fans Of New Ballpark Safety
SBD/18/Sponsorships Advertising MarketingPrint All
Sports Specialties signed an exclusive headwear deal with Cubs RF Sammy Sosa to market three new commemorative caps. The first, a "Season to Remember" cap featuring Sosa's autograph and the tag, "1998 Season to Remember" embroidered on the front, will be available for retail delivery tomorrow and will be featured at Wrigley Field on Sunday during "Sammy Sosa Day." The second will be a "Home Run Commemorative" cap featuring Sosa's autograph and final '98 HR total. The third product will be a Sosa "Collector's Addition" cap, which will be available during Spring Training '99. Sports Specialties will also incorporate Sosa into its '99 "6-4-3" cap marketing plan, which will include national marketing (Sports Specialties). SECOND-HAND SAMMY? Hartford Courant Sports Editor Jeff Otterbein, on the media's handling of Sosa's record run: "Some people think Sammy has gotten short shrift, and to a degree I think he did. I think he caught a lot of people off guard, including [MLB]." N.Y. Times Sports Editor Neil Amdur: "We ran a Sosa picture inside [the sports section] because we could not (change) color that late at night. The Mets were the bigger display, but Sosa still led the section" (HARTFORD COURANT, 9/18). An NBC News/Wall Street Journal Poll showed that 82% of those surveyed said that they were "satisfied with media coverage" of the home run race. Sosa was profiled last night on the final segment of "NBC Nightly News," as Tom Brokaw said Sosa was "already in the record books as a Hall of Fame good guy." NBC's Jim Avila: "In Chicago, Sosa is second only to Michael Jordan ... with a personality that transcends color" (NBC, 9/17). On "Good Morning America," ABC's Jon Frankel profiled how the McGwire-Sosa HR race is creating a "welcome" diversion from "a lot of depressing headlines." Frankel: "In a summer in which stock market slides and presidential errors have dominated the news, baseball has been the one story everybody is happy to read about" (ABC, 9/19).
WNBA Monarchs G Ticha Penicheiro has signed a two-year deal with Nike. The deal was handled by Woolf Associates (Woolf)....In Charlotte, Jim Utter reports that Dale Earnhardt Inc. officials are expected to announce Monday that Budweiser will sponsor the car of Dale Earnhardt Jr. in five Winston Cup races next season. Budweiser has one season left as sponsor of Hendrick Motorsports' No. 50 car, currently driven by Wally Dallenbach, and hopes to maintain that commitment next season (CHARLOTTE OBSERVER, 9/18).
The following lists companies which supply headwear for NFL teams. League rules state that players must wear hats from the team's assigned supplier. But Logo Athletic, Nike/Sports Specialties, Reebok and Starter are allowed 20 exemptions and are able to supply headwear to 20 players on teams where they don't have official designations. Some companies have marketing deals with players on assigned teams; those players do not appear on the exemption list.
ADIDAS LOGO ATHLETIC NIKE/SPORTS SPEC. REEBOK STARTER BUCCANEERS BENGALS BEARS CHIEFS CHARGERS BILLS BRONCOS FALCONS DOLPHINS CARDINALS COWBOYS 49ERS EAGLES COLTS JAGUARS GIANTS JETS OILERS PACKERS LIONS PATRIOTS RAMS PANTHERS SAINTS RAVENS RAIDERS REDSKINS STEELERS SEAHAWKS VIKINGS
LOGOEXEMPTIONSNIKE/S.S.EXEMPTIONS BRONCOS JOHN ELWAY BUCCANEERS TRENT DILFER BUCS MIKE ALSTOTT BUCCANEERS WARRICK DUNN CHIEFS TODD COLLINS CARDINALS ANDRE WADSWORTH CHIEFS ANDRE RISON CHARGERS RYAN LEAF COWBOYS TROY AIKMAN CHARGERS JUNIOR SEAU COWBOYS MICHAEL IRVIN CHIEFS ELVIS GRBAC DOLPHINS CRAIG ERICKSON DOLPHINS TERRELL BUCKLEY DOLPHINS DAN MARINO DOLPHINS O.J. McDUFFIE 49ERS TY DETMER EAGLES BOBBY HOYING GIANTS DANNY KANELL 49ERS JERRY RICE JAGUARS MARK BRUNELL 49ERS STEVE YOUNG JETS GLENN FOLEY GIANTS KENT GRAHAM JETS KEYSHAWN JOHNSON JETS WAYNE CHREBET PACKERS DORSEY LEVENS LIONS BARRY SANDERS PACKERS RICK MIRER OILERS STEVE McNAIR PANTHERS STEVE BEUERLEIN PATRIOTS DREW BLEDSOE RAIDERS JEFF GEORGE REDSKINS GUS FREROTTE RAIDERS TIM BROWN SEAHAWKS JOEY GALLOWAY VIKINGS BRAD JOHNSON VIKINGS RANDY MOSSREEBOKEXEMPTIONSSTARTEREXEMPTIONS BRONCOS NEIL SMITH BEARS TY HALLOCK CARDINALS ERIC METCALF BRONCOS ALFRED WILLIAMS CHIEFS DALE CARTER BUCCANEERS HARDY NICKERSON CHIEFS DERRICK THOMAS CARDINALS STONEY CASE COWBOYS DARYL JOHNSTON CHIEFS RICH GANNON 49ERS JIM DRUCKENMILLER CHIEFS WILL SHIELDS 49ERS TIM McDONALD COLTS JEFF BURRIS 49ERS KEN NORTON COWBOYS EMMITT SMITH LIONS HERMAN MOORE 49ERS MERTON HANKS PANTHERS GREG LLOYD GIANTS JESSIE ARMSTEAD PATRIOTS CHRIS SLADE JAGUARS KEENAN McCARDELL RAIDERS DESMOND HOWARD LIONS JASON ELAM LIONS ROBERT PORCHER PANTHERS KEVIN GREENE RAIDERS MIKE MORTON RAMS EDDIE KENNISON SAINTS JOHN FARQUHAR STEELERS JEROME BETTIS STEELERS NORM JOHNSON
Cadbury Schweppes' Dr Pepper/Seven Up unit said it will use the '99 Super Bowl telecast on Fox to launch "a major new campaign for its ailing 7UP brand aimed at tapping into the 12-to-24-year-old market," according to AD AGE. Dr Pepper/Seven Up said it purchased one 30-second TV spot during the Super Bowl's second-quarter, a 30-second spot during MTV's alternative halftime show and a third 30-second spot during Fox's post-game show (AD AGE, 9/18).