SBD/18/Sponsorships Advertising Marketing

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  • HATS OFF: SPORTS SPECIALTIES TO CELEBRATE SOSA'S HR RUN

              Sports Specialties signed an exclusive headwear deal
         with Cubs RF Sammy Sosa to market three new commemorative
         caps.  The first, a "Season to Remember" cap featuring
         Sosa's autograph and the tag, "1998 Season to Remember"
         embroidered on the front, will be available for retail
         delivery tomorrow and will be featured at Wrigley Field on
         Sunday during "Sammy Sosa Day."  The second will be a "Home
         Run Commemorative" cap featuring Sosa's autograph and final
         '98 HR total.  The third product will be a Sosa "Collector's
         Addition" cap, which will be available during Spring
         Training '99.  Sports Specialties will also incorporate Sosa
         into its '99 "6-4-3" cap marketing plan, which will include
         national marketing (Sports Specialties).
              SECOND-HAND SAMMY? Hartford Courant Sports Editor Jeff
         Otterbein, on the media's handling of Sosa's record run:
         "Some people think Sammy has gotten short shrift, and to a
         degree I think he did.  I think he caught a lot of people
         off guard, including [MLB]."  N.Y. Times Sports Editor Neil
         Amdur: "We ran a Sosa picture inside [the sports section]
         because we could not (change) color that late at night.  The
         Mets were the bigger display, but Sosa still led the
         section" (HARTFORD COURANT, 9/18).  An NBC News/Wall Street
         Journal Poll showed that 82% of those surveyed said that
         they were "satisfied with media coverage" of the home run
         race.  Sosa was profiled last night on the final segment of
         "NBC Nightly News," as Tom Brokaw said Sosa was "already in
         the record books as a Hall of Fame good guy."   NBC's Jim
         Avila: "In Chicago, Sosa is second only to Michael Jordan
         ... with a personality that transcends color" (NBC, 9/17). 
         On "Good Morning America," ABC's Jon Frankel profiled how
         the McGwire-Sosa HR race is creating a "welcome" diversion
         from "a lot of depressing headlines."  Frankel: "In a summer
         in which stock market slides and presidential errors have
         dominated the news, baseball has been the one story
         everybody is happy to read about" (ABC, 9/19).
    
    

    Print | Tags: ABC, Chicago Cubs, MLB, NBC, New York Mets, Walt Disney
  • MARKETPLACE ROUND-UP

              WNBA Monarchs G Ticha Penicheiro has signed a two-year
         deal with Nike.  The deal was handled by Woolf Associates 
         (Woolf)....In Charlotte, Jim Utter reports that Dale
         Earnhardt Inc. officials are expected to announce Monday
         that Budweiser will sponsor the car of Dale Earnhardt Jr. in
         five Winston Cup races next season.  Budweiser has one
         season left as sponsor of Hendrick Motorsports' No. 50 car,
         currently driven by Wally Dallenbach, and hopes to maintain
         that commitment next season (CHARLOTTE OBSERVER, 9/18).  
    
    

    Print | Tags: Anheuser Busch, Nike, R J Reynolds
  • NFL'S '98 HEADWEAR EXEMPTIONS: GET TY HALLOCK NEAR A CAMERA!

              The following lists companies which supply headwear for
         NFL teams.  League rules state that players must wear hats
         from the team's assigned supplier.  But Logo Athletic,
         Nike/Sports Specialties, Reebok and Starter are allowed 20
         exemptions and are able to supply headwear to 20 players on
         teams where they don't have official designations.  Some
         companies have marketing deals with players on assigned
         teams; those players do not appear on the exemption list. 
    
    
    
    ADIDAS LOGO ATHLETIC NIKE/SPORTS SPEC. REEBOK STARTER
    BUCCANEERS BENGALS BEARS CHIEFS CHARGERS
    BILLS BRONCOS FALCONS DOLPHINS
    CARDINALS COWBOYS 49ERS EAGLES
    COLTS JAGUARS GIANTS JETS
    OILERS PACKERS LIONS PATRIOTS
    RAMS PANTHERS SAINTS RAVENS
    RAIDERS REDSKINS
    STEELERS SEAHAWKS
    VIKINGS

    LOGO
    EXEMPTIONS
    NIKE/S.S.
    EXEMPTIONS
    BRONCOS JOHN ELWAY BUCCANEERS TRENT DILFER
    BUCS MIKE ALSTOTT BUCCANEERS WARRICK DUNN
    CHIEFS TODD COLLINS CARDINALS ANDRE WADSWORTH
    CHIEFS ANDRE RISON CHARGERS RYAN LEAF
    COWBOYS TROY AIKMAN CHARGERS JUNIOR SEAU
    COWBOYS MICHAEL IRVIN CHIEFS ELVIS GRBAC
    DOLPHINS CRAIG ERICKSON DOLPHINS TERRELL BUCKLEY
    DOLPHINS DAN MARINO DOLPHINS O.J. McDUFFIE
    49ERS TY DETMER EAGLES BOBBY HOYING
    GIANTS DANNY KANELL 49ERS JERRY RICE
    JAGUARS MARK BRUNELL 49ERS STEVE YOUNG
    JETS GLENN FOLEY GIANTS KENT GRAHAM
    JETS KEYSHAWN JOHNSON JETS WAYNE CHREBET
    PACKERS DORSEY LEVENS LIONS BARRY SANDERS
    PACKERS RICK MIRER OILERS STEVE McNAIR
    PANTHERS STEVE BEUERLEIN PATRIOTS DREW BLEDSOE
    RAIDERS JEFF GEORGE REDSKINS GUS FREROTTE
    RAIDERS TIM BROWN SEAHAWKS JOEY GALLOWAY
    VIKINGS BRAD JOHNSON VIKINGS RANDY MOSS
     
    REEBOK
    EXEMPTIONS
    STARTER
    EXEMPTIONS
    BRONCOS NEIL SMITH BEARS TY HALLOCK
    CARDINALS ERIC METCALF BRONCOS ALFRED WILLIAMS
    CHIEFS DALE CARTER BUCCANEERS HARDY NICKERSON
    CHIEFS DERRICK THOMAS CARDINALS STONEY CASE
    COWBOYS DARYL JOHNSTON CHIEFS RICH GANNON
    49ERS JIM DRUCKENMILLER CHIEFS WILL SHIELDS
    49ERS TIM McDONALD COLTS JEFF BURRIS
    49ERS KEN NORTON COWBOYS EMMITT SMITH
    LIONS HERMAN MOORE 49ERS MERTON HANKS
    PANTHERS GREG LLOYD GIANTS JESSIE ARMSTEAD
    PATRIOTS CHRIS SLADE JAGUARS KEENAN McCARDELL
    RAIDERS DESMOND HOWARD LIONS JASON ELAM
    LIONS ROBERT PORCHER
    PANTHERS KEVIN GREENE
    RAIDERS MIKE MORTON
    RAMS EDDIE KENNISON
    SAINTS JOHN FARQUHAR
    STEELERS JEROME BETTIS
    STEELERS NORM JOHNSON

     

    Print | Tags: Atlanta Falcons, Baltimore Ravens, Buffalo Bills, Chicago Bears, Cincinnati Bengals, Dallas Cowboys, Denver Broncos, Detroit Lions, Edmonton Oilers, Green Bay Packers, Indianapolis Colts, Jacksonville Jaguars, Kansas City Chiefs, Miami Dolphins, Minnesota Vikings, New England Patriots, New Orleans Saints, New York Jets, NFL, Nike, Oakland Raiders, Philadelphia Eagles, Pittsburgh Steelers, Reebok, San Diego Chargers, San Francisco 49ers, Seattle Seahawks, St. Louis Rams, Tampa Bay Buccaneers, Vulcan Ventures, Washington Nationals, Washington Redskins
  • SCHWEPPES' SUPER BOWL SHUFFLE: CADBURY PONIES UP FOR ITS 7UP

              Cadbury Schweppes' Dr Pepper/Seven Up unit said it will
         use the '99 Super Bowl telecast on Fox to launch "a major
         new campaign for its ailing 7UP brand aimed at tapping into
         the 12-to-24-year-old market," according to AD AGE.  Dr
         Pepper/Seven Up said it purchased one 30-second TV spot
         during the Super Bowl's second-quarter, a 30-second spot
         during MTV's alternative halftime show and a third 30-second
         spot during Fox's post-game show (AD AGE, 9/18).
    
    

    Print | Tags: Dr Pepper/7UP, News Corp./Fox
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