SBD/17/Sports Media

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              The addition of NFL Sunday Night Football has helped
         ESPN's primetime ratings jump 56%, from a 1.8 to a 2.8 for
         the first two weeks of September.  For the same period,
         ESPN's NFL telecasts, along with its sports news shows, have
         boosted the net's 24-hour rating 50%, from a 0.8 to a 1.2. 
         The 11:00pm ET edition of "SportsCenter" has earned a 64%
         rating increase (1.1 to 1.8), and the Sunday 11:00pm show is
         up 107% (1.5 to 3.1).  ESPN's Sunday NFL highlights/recap
         show, "NFL PrimeTime," is up 27% (3.3 to 4.2).  The net's
         college football ratings are up 20% (ESPN).  "SportsCenter"
         averaged 1,341,000 viewers for the first two weeks of the
         month, up from 819,000 a year ago (N.Y. DAILY NEWS, 9/17).
              RELAUNCH A HIT: registered a record 11.4
         million page views on Sunday.  The site recorded 94.3
         million hits -- a 486% increase over the second NFL Sunday
         of the '97 season, when it drew 16.1 million (  
              SWEET DEAL: Sugar Ray Leonard has signed a multi-year
         agreement with ESPN Classic to provide analysis of his own
         and other "classic" bouts, many from the "Big Fights
         Library."  Leonard will make his debut November 12 (ESPN).

    Print | Tags: ESPN, NFL, Media, Walt Disney

              The official U.S. Open Web site,,
         created and co-produced by the USTA and IBM, recorded 382
         million hits and 242 million page views during the two-week
         tournament.  The traffic totals surpassed the marks set at
         this year's French Open and Wimbledon sites, also powered by
         IBM.  The site recorded more page views in the first two
         days of the Open than it did for the entire '97 tournament. 
         Users from 157 countries visited the site, and nearly 60% of
         all visitors were from the U.S.  The peak number of hits
         came on September 8, at 44.7 million, while peak page views
         came on September 2, at 29.2 million. Total visits were 10.3
         million, peaking on September 8 at 1.3 million.  IBM and the
         USTA have renewed their partnership through 2001 (USTA).    

    Print | Tags: IBM, Media, USTA

              NBC CUTS? NBC "insiders" are "predicting job losses of
         between 200 and 300" as  "across-the-board cuts are expected
         to average between 4% and 5%, with some divisions and
         departments -- particularly those not directly related to
         programming -- likely to take a larger hit."  NBC Sports
         "may have to trim 8% of its budget, in part because of the
         absence of" the NFL (Josef Adalian, DAILY VARIETY, 9/17).
              TV: TNT's announcing line-up for its "Title Night"
         boxing debut September 22 will feature play-by-play man
         Kevin Harlan, analysts Evander Holyfield and Sugar Ray
         Leonard, ringside reporter Craig Sager and scoring judge
         Julie Lederman (Turner Sports)....The second game of
         Tuesday's Pirates-Cards doubleheader posted a 12.7 HH rating
         for Fox Sports Midwest, becoming the highest-rated program
         in FSM history (FSM)....CNN/SI will air the '95 Oscar-
         nominated documentary "Hank Aaron: Chasing The Dream,"
         tomorrow night at 9:00pm ET (CNN/SI)....The CBC will air
         "The New Ice Age -- A Year In The Life Of The NHL," a five-
         part documentary series, from September 29 to October 3. 
         Co-Producer Joseph Blasioli said the filmmakers were given
         "unprecedented access" to the league for one full year,
         compiling over 500 hours of footage.  The series is only
         available in Canada and U.S. border cities, but plans "are
         in the works" to make it available for sale on video (THE
         HOCKEY NEWS, 9/18 issue)....DirecTV is "expected to announce
         today" that it has hit the 4 million subscriber mark, which
         would put it "far ahead" of rivals Primestar (2.1 million)
         and Echostar (1.5 million).  DirecTV passed the 3 million
         mark last November (DAILY VARIETY, 9/17).

    Print | Tags: CBC, DirecTV, NBC, NFL, NHL, Pittsburgh Pirates, Sports Illustrated, Media, Turner Sports

              After "striking a deal" with the Maple Leafs and Molson
         Breweries, TSN announced details of its six-year deal to
         broadcast the team's games in Ontario, according to Chris
         Zelkovich of the TORONTO STAR.  Molson owns the team's
         broadcast rights.  The deal, which will see TSN broadcast 31
         Leafs games this season, is the net's second regional hockey
         package, as it will carry at least 20 Canadiens games in
         English, to be shown in Quebec and the Maritimes (TORONTO
         STAR, 9/17).  In Toronto, Rob Longley puts the deal at "as
         much as" C$23M annually.  The deal also calls for TSN to
         carry "a minimum of" 51 games next season (TOR. SUN, 9/17).
              NOTE: CT-based Imadgine will provide TSN in Canada with
         its virtual ad and replay system.  TSN will use the
         technology across a variety of its programming, marking the
         first time it will be offered on Canadian TV (Imadgine).

    Print | Tags: Maple Leaf Sports and Entertainment, Montreal Canadiens, Media, Toronto Maple Leafs
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