The following is a continuation of Nielsen Sports Marketing Service's spotlight series on sponsorships. The first chart indicates the Top 20 sports advertisers ($000) in total expenditures during the second quarter of '98 (April-June) followed by the Top 10 national estimated expenditures by sport ($000) for the same period:
| TOP 20 LEADING SPORTS ADVERTISERS ($000)
|
| COMPANY | TOTAL | | COMPANY | TOTAL |
| Miller Brewing Co. | $38,779.4 | Procter & Gamble | $14,090.3 |
| Anheuser-Busch | 38,148.1 | Nissan | 13,409.7 |
| Nike | 27,939.7 | MasterCard | 12,811.0 |
| Chevrolet | 20,201.0 | Toyota | 12,566.3 |
| Ford | 17,925.2 | M&M/Mars | 12,391.6 |
| McDonald's | 16,908.5 | Mitsubishi | 11,678.3 |
| Dodge | 16,453.9 | IBM | 11,264.6 |
| American Honda | 14,925.2 | Visa | 11,182.6 |
| Quaker Oats | 14,788.1 | AT&T | 11,155.2 |
| Coca-Cola | 14,111.5 | U.S. Army | 10,886.4 |
| TOP 10 NATIONAL ESTIMATED EXPENDITURES BY SPORT ($000)
|
| SPORT | TOTAL | CABLE | NETWORK |
| NBA | $382,128.5 | $67,761.8 | $314,367.2 |
| Motor Sports | 125,245.2 | 93,335.4 | 31,909.5 |
| Pro Golf | 108,926.8 | 8,333.3 | 100,593.0 |
| NHL | 105,779.0 | 69,322.0 | 36,457.0 |
| Sports Commentary | 94,752.1 | 75,096.4 | 18,682.0 |
| Wrestling | 41,451.5 | 19,448.3 | 0.0 |
| MLB | 33,914.4 | 26,089.4 | 7,825.0 |
| Soccer | 28,032.5 | 2,992.5 | 25,040.0 |
| Figure Skating | 23,414.4 | 179.9 | 23,234.5 |
| Pro Tennis | 19,123.1 | 3,941.9 | 15,181.2 |
